About the Role
Are you data-driven and interested in identifying actionable insights that translate into growth initiatives to drive business success? If you excel at identifying and communicating mutually beneficial customer and partner propositions, the Partner Growth Marketing team could be the perfect fit for you. This team is focused on building a dynamic future for subscriptions across the company globally.
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The Partner Growth Marketing team (Fuse) enables partners across multiple verticals to resell our subscription services. You will work with the company's partners across the MEA region, directly impacting end customers by maximizing acquisition and retention with these partners across existing and new customer segments and offers. Our partners leverage the company's services to drive differentiated offerings and streamlined access for their customers worldwide.
We seek growth performance leaders to help us drive exceptional results and expand our established subscription member bases while assisting in launching new ones. Our ideal candidate will have demonstrated the ability to build successful launch and growth strategies by diving deep into customer data insights related to video streaming and online shopping usage trends. The candidate must be able to work collaboratively and independently, building trust across internal teams and especially with external partners. Furthermore, the candidate should have experience in creating centralized programs to be leveraged on a global scale, both directly and indirectly. Above all, this individual must be passionate about understanding what drives a great consumer experience (CX) in both digital and physical spaces and possess a builder/start-up mentality to navigate ambiguity effectively.
This position is based in Dubai, United Arab Emirates, and will report to the Head of Fuse in MEA, where you will be held accountable for delivering on team and partner goals related to partnerships that drive new customer acquisition and sustained engagement.
Key Job Responsibilities
- Own existing strategic partner accounts, fostering relationships with senior partner executives, leading regular quarterly business reviews (QBRs), driving deal optimizations and re-negotiations while being mindful of interactions with other company departments.
- Deliver against an annual forecast of Prime subscriptions driven by partners across MEA, taking clear ownership of targets and performance.
- Drive data-driven insights by diving deep into funnel data, partner performance metrics, and customer behavior to identify actionable learnings.
- Develop partner growth strategy by creating segmentation frameworks, campaign plans, offer propositions, and new solutions, understanding the headroom within each opportunity.
- Act as the primary point of contact for performance and growth insights on partnerships, including reporting to Prime and cross-functional stakeholders.
- Optimize customer experience by mapping and improving end-to-end CX flows across partner touchpoints (both digital and physical) to maximize offer discoverability, engagement, and conversion.
- Build scalable marketing mechanisms through the development of automation, playbooks, and reusable programs that drive operational efficiency across MEA and can be utilized globally.
- Collaborate cross-functionally with Prime, Retail, Product, and Business Development teams to deliver best-in-class campaign opportunities and marketing assets for partners.
- Support Business Development on partnership pitches, proposals, and B2B communications that articulate the company's subscription value proposition.
A Day in the Life
Partner Growth Managers are partner-facing, managing extensive relationships with both internal and external stakeholders. Responsibilities include:
- Developing customer understanding and segmentation strategies.
- Planning and executing growth programs in marketing, products, and solutions.
- Identifying, tracking, and reporting on actionable insights.
- Collaborating with Business Development (BD) for negotiations on growth opportunities.
- Leading partner negotiations for complex marketing programs and new solutions.
- Working with central marketing, product, and tech teams to deliver various solutions including automation and customer experience enhancement initiatives.
Basic Qualifications
- Experience driving strategic meetings with senior executives to expand partnership priorities.
- Creative thinking and the ability to develop unique joint value propositions and product strategies within a partner ecosystem.
- Strong experience in using data analysis to inform business decisions.
- Willingness to travel up to 15% of the time.
- Fluency in English (speaking, writing, and reading).
- Extensive experience in growth marketing, account management, and/or business development.
Preferred Qualifications
- Fluency in Turkish (speaking, writing, and reading).
- An MBA or Master's degree.
- Relevant work experience in growth functions within the mobile/telecom industry, subscriptions, entertainment, financial institutions, and sponsorships.
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