Parts & Services Marketing and Communications Manager

About the Role
The role involves working closely with inter-department and market managers for factory-led AS products, brand campaigns, and promotions across regional media channels, including digital and social media. The Service and Parts - Marketing and Communication Manager will evaluate, execute, measure, monitor, and control the entire marketing process. This position requires a collaborative approach across all departments to enhance the management of marketing and communication, with a focus on introducing innovative processes that affect results and profitability to meet business objectives.

Key Responsibilities
Marketing:

• Develop weekly/monthly content plans in line with MOPAR and the company brand’s marketing strategy and market activities.
• Provide know-how transfer and support to General Distributors (GD) within the region, coordinating all Service & Parts marketing and communication activities.
• Prepare, survey, and execute the marketing communication portion of target agreements with GD, ensuring compliance with guidelines and the company marketing and communication plans.
• Implement regional and country-specific marketing communication plans and activities.
• Develop marketing tools and materials to support service and parts sales with the advertisement agency and other departments from the Regional Center, HQ, and the General Distributors.
• Innovate new sales channels and tools for e-commerce and digital marketing of service and parts sales.
• Manage relationships with GD service & parts marketing teams and Off-line & On-line agency partners.
• Oversee the management, development, and enhancement of the company websites and GD’s webpages in the region.
• Support planning and execution of Quarterly Service & Parts Marketing meetings (SPM).
• Collaborate closely with Market Managers on ongoing support and regional/country-specific marketing activities.

Business Support:

• Actively participate in service and parts business to maximize Service & Parts revenue opportunities and meet financial objectives.
• Maintain and track budgets for regional and country-specific campaigns (both offline and online media).
• Safeguard the supply and availability of marketing material at General Distributors.
• Manage and monitor PR/PO requests for marketing spending of the aftersales team and GDs.
• Submit action plans to the Head of SPM Marketing and Market Management prior to implementing any activities.
• Provide and share KPI performance metrics following company guidelines.

Market Research:

• Collect, compile, and analyze marketing and communication activities of main competitors.
• Create weekly/monthly reports detailing competitor activities and advertisements in the region, and best practices from HQ.

New Model Launch:

• Collaborate with inter-department teams (sales and aftersales) on New Model Launch marketing activities for aftersales.
• Support vehicle launch teams by project managing the launch process.
• Coordinate Service & Parts marketing and PR activities with the launch team captain.
• Develop marketing tools and materials on time, maintaining communication and coordination with inter-departments and GDs regarding launch activities.

Competencies and Qualifications

• Strong organizational skills with the ability to multitask and prioritize workloads while adhering to strict deadlines.
• Excellent oral, written, and interpersonal communication skills.
• Demonstrated resourcefulness and innovative thinking; ability to work independently.
• Team player who maintains close working relationships with colleagues across the organization.
• Ability to listen, willingness to learn, and capability to work with individuals at all levels.
• Utmost discretion when handling sensitive and confidential information.

Technical Skills

• University Degree in Business Management/Sales & Marketing (Master’s Degree preferred).
• 5-7 years of experience in automotive aftersales, preferably from an automotive manufacturer or tier one supplier.
• Proficiency in Microsoft Excel, PowerPoint, and Word.
• Language proficiency in English and Arabic.

Soft Skills

• Excellent analytical and financial skills, with a capacity to leverage data for compelling business cases.
• Strong decision-making capabilities focused on strategic business enhancements.
• Ability to study, analyze, and interpret complex data and information to improve practices or develop new approaches.
• Strong communication and facilitation skills addressing issues across multiple disciplines.
• Exceptional project management skills with the capacity to handle multiple tasks and deadlines.
• Strong business acumen and proven leadership abilities engaging individuals at all levels and across various regions of the organization.
• Professional demeanor combined with a proactive, driven approach.