The Performance Marketing Associate Manager is responsible for implementing the Marketing & Communications strategy, coordinating marketing efforts across cross-functional teams and suppliers/agencies for the assigned brands. This role will support the Marketing Manager in expanding the footprint, differentiating the company Lifestyle and enhancing brand reputation, nurturing client relationships, and creating opportunities to drive revenue and growth.
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Responsibilities
- Responsible for the briefing, coordination, and execution of marketing initiatives through a well-defined annual Marketing calendar for the assigned brands in line with the overall brand Marketing & Communications strategy.
- Develop and manage strategies & performance optimization for campaigns across search engines and app stores in collaboration with media agencies.
- Own and drive all aspects of our SEM and Paid App marketing, continuously identifying new ways of growing our presence on Google, App Stores, and Affiliate Networks.
- Prepare performance reports with analysis to update management.
- Maintain marketing spend per brand to ensure accurate bookkeeping & optimal utilization in line with the overall Marketing budget.
- Support in building a clear understanding of brand values, customer profile, and behaviors to ensure relevant marketing communication and messaging.
- Create synergy between various channels of communication, effectively reaching the brand message to the customer.
- Collect, collate, and analyze consumer insights to ascertain the precise impact of marketing messages and promotions across touchpoints and their effect on sales.
- Cultivate professional relationships with cross-functional teams to streamline efforts toward a common purpose.
- Brief, coordinate, and execute advertising and promotional plans to drive traffic and sales (Offline and online).
- Ensure all integrated marketing efforts comply with brand standards and the company communication strategy.
Requirements
- Bachelor’s degree in marketing management or equivalent.
- 4+ years of experience in a Marketing role along with experience managing performance-based search engine marketing, app install campaigns, and affiliate marketing.
- Fashion retail background.
