About the Role
We are hiring a Performance Marketing Manager to own the growth engine end-to-end: attracting the right audiences through paid and organic channels and converting first-time readers into loyal, returning users. This is an opportunity to make a visible impact. Beyond improving traffic, engagement, and marketing efficiency, you will help drive audience growth and play a key role in preparing the business for the launch of our subscription model.
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Functional Responsibilities
- Acquisition — bring the right audience in
- Plan and run paid acquisition across Google, Meta, LinkedIn, X, and Microsoft, optimising every channel against cost per acquisition (CAC), not vanity traffic.
- Grow organic and SEO-driven traffic in partnership with our editorial team, building a durable, lower-cost acquisition base that reduces reliance on paid spend.
- Test and scale new channels, audiences, and creative.
- Conversion & retention — turn first-time readers into loyal readers, and eventually into subscribers
- Own and develop a conversion funnel.
- Partner with lifecycle/CRM to reduce churn through onboarding, engagement, and win-back journeys, using first-party data to personalise.
- Improve trial-to-paid and free-to-paid conversion rates as a primary KPI.
- Analytics
- Build and own the acquisition analytics stack: CAC, LTV, payback period, cohort analysis, and multi-touch attribution.
- Ensure conversion tracking is accurate and trustworthy — no inflated or under-counted conversions distorting spend decisions.
- Report MRR growth, funnel health, and channel efficiency to leadership, and translate the numbers into clear budget recommendations.
Qualifications, Experience, & Skills
What we look for in the ideal candidate:
- 3+ years in performance, growth, or acquisition marketing — ideally with a subscription, media, or SaaS product.
- Strong command of both paid acquisition and SEO/organic growth — you have driven traffic from both sides of the house.
- Fluency in growth analytics: CAC, LTV, cohort, funnel, and churn. GA4 essential; SQL/BigQuery strongly preferred.
- A track record of optimising conversion funnels, paywalls, or registration flows.
- Commercial instinct — you think in revenue and payback, not just impressions and clicks.
