About the Role
We are building the next stage of consumer growth by finding new opportunities for performance marketing across various regional channels. This role focuses on rapid experimentation through channel tests aimed at turning clicks into valuable customers. As a key contributor, you will oversee channel selections, set up tests, evaluate results, and scale successful channels across the EU and expansion markets in LATAM and APAC.
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The Team
Founded in 2011, we are one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions. Our offerings include spot trading, margin, futures, staking, and OTC services, tailored for both individual investors and institutional clients.
Responsibilities
- Prioritize channels and campaigns to test, assessing the market size and potential for customer fit and payback.
- Collaborate with creative strategists, the creative team, and MarTech to set up tests while managing partner interactions, budgets, quality assurance, and initial performance assessments.
- Adapt each marketing effort to local markets by understanding audience preferences, media habits, and regulations.
- Evaluate results comprehensively, going beyond basic ROAS to consider factors such as customer acquisition cost (CAC), cohort quality, and incremental value.
- Scale successful tests into fully-fledged channels, optimizing creative assets and measurement methodologies while increasing investment as payback and customer value remain strong.
- Work alongside fellow paid team members to foster growth, sharing insights and strategies across different markets.
- Collaborate with Creative, Product, Data, and MarTech teams to enhance user experiences following initial clicks, including improvements in tracking, landing pages, signups, and funding.
What You Bring
- Experience in building a paid channel from the ground up, with tangible examples of prior successes and challenges.
- Ability to manage and analyze numerous tests monthly, ensuring each is structured with a clear hypothesis, budget, and measurement plan.
- Insight into finding growth opportunities specific to different countries, appreciating that strategies may not universally apply.
- Strong analytical skills in CAC, attribution, incrementality, cohort quality, lifetime value (LTV), and payback, with a proficiency in interpreting complex data in collaboration with analysts.
- Knowledge of how paid campaigns function on web and app, including audience targeting, creative strategies, conversion tracking, and customer journeys.
- Proficiency in transforming strategic channel plans into actionable campaigns, working alongside creative and technical teams to optimize messaging and tracking.
- A competitive spirit regarding performance outcomes, along with a collaborative mindset that values sharing insights and learning.
Nice to Haves
- Previous experience within the crypto sector is a plus, though strong judgment and a proof of ability to identify and scale profitable growth are prioritized.
Contract and Benefits
- Applications are considered on an ongoing basis unless specified otherwise.
- We are committed to diversity and inclusion in our hiring process, encouraging all qualified candidates to apply, especially individuals with unique perspectives regardless of meeting all listed requirements.
- We implement job-related assessments during the hiring process to evaluate relevant skills.
Our Commitment
We embrace diverse talents and perspectives as core to our success. As an equal opportunity employer, we are committed to providing a discrimination-free workplace and constantly strive to cultivate a culture of respect and inclusion.
