About the role
The company is a Dubai-based brand creating premium chocolate, pastries, gifts, and floral arrangements, produced in our own factory in Dubai Investments Park (DIP). We are committed to quality, creativity, and a strong visual identity. We are building a small, talented team and are looking for an experienced, results-driven marketer to own our online growth. You will plan, launch, and optimize the company's paid advertising across various platforms, while also supporting our social media presence and overseeing our website to ensure it is fast, up to date, and ready to convert traffic.
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What you'll do
Paid advertising
- Plan, build, and manage campaigns on Meta (Facebook & Instagram), Google (Search, Shopping, Performance Max, YouTube), Snapchat, and TikTok
- Manage budgets and bids, and optimize daily for ROAS, CPA, and conversions
- Run A/B tests on audiences, creatives, copy, and landing pages
- Set up and maintain tracking for Meta Pixel, Conversions API, Google Tag Manager, GA4, and Snap/TikTok pixels
- Brief the content team on ad creatives based on performance data
- Report weekly and monthly on results, with clear insights and next steps
Social media
- Support the company's social media accounts by scheduling posts, writing captions, managing the community, and gathering insights
- Collaborate with our content creator to turn top-performing content into advertisements
Website maintenance
- Maintain our websites on Shopify and WordPress, including content updates, banners, products, and landing pages
- Handle routine maintenance such as plugin and app updates, backups, fixing broken links, and conducting basic speed and SEO checks
- Build and improve landing pages for campaigns
- Work with external developers when larger technical changes are required
Requirements
- 2+ years of hands-on experience running paid campaigns on Meta, Google, Snapchat, and TikTok
- Social media management experience
- Proven results with real examples of campaigns you managed, including performance data
- Comfort with AI tools (e.g., ChatGPT, Claude, Meta Advantage+, Google Performance Max) to enhance efficiency
- Strong command of Meta Ads Manager, Google Ads, Snapchat Ads Manager, TikTok Ads Manager, GA4, and Google Tag Manager
- Hands-on experience managing websites on both Shopify and WordPress
- Basic HTML/CSS knowledge is a plus
- Experience with the UAE/GCC market is strongly preferred
- Data-driven, organized, and comfortable taking ownership of results
- Fluency in English; Arabic is a plus
- Based in the UAE or willing to relocate
Benefits
- Monthly salary of AED 4,000 (negotiable)
- UAE employment visa and medical insurance
- Annual leave in line with UAE labor law
- Real ownership of a growing brand's digital growth
- Opportunity to work in a small team where your impact is seen and valued
