About the Role
We are seeking an experienced Performance Marketing Specialist to join our in-house Marketing team in Dubai. The successful candidate will be responsible for planning, managing, and optimizing paid digital campaigns across various platforms, including Meta and Google. This role will have a strong emphasis on lead generation, campaign tracking, lead quality, and return on advertising spend, making it crucial for driving the success of our marketing strategies.
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Key Responsibilities
- Plan and manage paid campaigns across Meta, Google, and other digital platforms.
- Develop campaigns for property sales, leasing, branding, recruitment, and lead generation.
- Monitor campaign budgets, cost per lead, conversion rates, and lead quality.
- Manage retargeting, remarketing, and audience strategies.
- Implement and maintain conversion tracking and analytics.
- Coordinate CRM and digital-platform integrations.
- Analyse campaign performance and prepare optimisation recommendations.
- Work closely with the Marketing and Sales teams to improve lead quality and campaign results.
Requirements
- Three to five years of professional performance-marketing experience.
- Strong knowledge of Meta Ads Manager and Google Ads.
- Strong knowledge of Google Analytics and Google Tag Manager.
- Experience with campaign tracking, retargeting, reporting, and CRM integrations.
- Strong analytical and optimisation skills.
- Dubai real estate experience is preferred.
- Relevant Google, Meta, or digital-marketing certifications would be an advantage.
