Performance Marketing Specialist

About the Role
We are seeking an experienced Performance Marketing Specialist to join our in-house Marketing team in Dubai. The successful candidate will be responsible for planning, managing, and optimizing paid digital campaigns across various platforms, including Meta and Google. This role will have a strong emphasis on lead generation, campaign tracking, lead quality, and return on advertising spend, making it crucial for driving the success of our marketing strategies.

Key Responsibilities

• Plan and manage paid campaigns across Meta, Google, and other digital platforms.
• Develop campaigns for property sales, leasing, branding, recruitment, and lead generation.
• Monitor campaign budgets, cost per lead, conversion rates, and lead quality.
• Manage retargeting, remarketing, and audience strategies.
• Implement and maintain conversion tracking and analytics.
• Coordinate CRM and digital-platform integrations.
• Analyse campaign performance and prepare optimisation recommendations.
• Work closely with the Marketing and Sales teams to improve lead quality and campaign results.

Requirements

• Three to five years of professional performance-marketing experience.
• Strong knowledge of Meta Ads Manager and Google Ads.
• Strong knowledge of Google Analytics and Google Tag Manager.
• Experience with campaign tracking, retargeting, reporting, and CRM integrations.
• Strong analytical and optimisation skills.
• Dubai real estate experience is preferred.
• Relevant Google, Meta, or digital-marketing certifications would be an advantage.