About the Role
This position is focused on leading and optimizing performance marketing and SEO initiatives across both physical retail stores and e-commerce platforms. The individual will have full ownership of the customer journey, from demand generation to conversion and retention. This role aims to drive measurable business growth by increasing qualified traffic, improving search visibility, enhancing customer acquisition efficiency, and supporting omnichannel revenue objectives. The ideal candidate is highly organized, detail-oriented, and ready to join a dynamic and growing team.
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Responsibilities
Performance Marketing
- Plan, execute, and optimize paid media campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, TikTok, and other relevant digital platforms.
- Manage campaign budgets and media spend to maximize return on investment (ROI), return on ad spend (ROAS), customer acquisition, and revenue growth.
- Develop audience segmentation, remarketing, customer acquisition, and retention strategies.
- Support promotional campaigns, seasonal trading events, product launches, and brand activations across both retail stores and e-commerce channels.
- Monitor, analyze, and optimize campaign performance through ongoing testing of creatives, targeting, bidding strategies, and landing pages.
- Drive footfall to retail stores and online conversions through integrated omnichannel marketing initiatives.
SEO & Organic Growth
- Develop and execute SEO strategies to improve organic traffic, search visibility, and revenue across e-commerce websites.
- Conduct keyword research, competitor analysis, and content gap assessments to identify growth opportunities.
- Optimize category pages, product pages, landing pages, and on-site content in collaboration with the Content & Catalogue team.
- Monitor website health, technical SEO performance, indexing, crawlability, site speed, and Core Web Vitals.
- Manage Google Search Console and drive continuous improvements in search rankings and click-through rates.
Website & Ecommerce Performance
- Monitor website traffic, customer journeys, conversion rates, and sales performance across all digital properties.
- Identify opportunities to improve user experience, conversion rate optimization (CRO), and overall website effectiveness.
- Partner with UX, design, content, and merchandising teams to optimize landing pages, product listings, and site navigation.
- Lead A/B testing and experimentation initiatives to improve conversion, engagement, and customer experience.
- Support the performance of marketplace channels, where applicable, including traffic, conversion, and advertising initiatives.
Analytics & Reporting
- Track, analyse, and report on key performance indicators (KPIs) using Google Analytics 4, Google Search Console, Looker Studio, and advertising platform dashboards.
- Prepare weekly, monthly, and quarterly performance reports with actionable insights and recommendations.
- Monitor customer acquisition costs (CAC), customer lifetime value (CLV), conversion rates, ROAS, and revenue contribution by channel.
- Develop dashboards and performance frameworks to support data-driven decision making.
- Stay up to date with digital marketing trends, platform updates, and industry best practices.
Cross-Functional Collaboration
- Work closely with E-Commerce, Content & Catalogue, Brand, Marketing, Merchandising, and Retail Operations teams.
- Align digital marketing initiatives with commercial objectives, promotional calendars, and inventory priorities.
- Support product launches, seasonal campaigns, and brand activations through integrated SEO and paid media strategies.
- Manage and coordinate external agencies, media partners, and technology vendors to deliver agreed objectives and performance targets.
Skills & Experience
- Bachelor's degree in Marketing, Digital Marketing, Business Administration, Information Technology, or a related field.
- 2-4 years of experience in performance marketing, SEO, digital marketing, or e-commerce.
- Experience within retail, sportswear, footwear, apparel, lifestyle, or consumer goods industries is preferred.
- Strong knowledge of Google Ads and Meta Ads Manager.
- Experience with Google Analytics and Google Search Console.
- Understanding of on-page, off-page, and technical SEO.
- Knowledge of keyword research and SEO tools.
- Strong analytical and reporting skills.
- Proficiency in Microsoft Excel and reporting dashboards.
- Excellent communication and project management abilities.
