About the Role
This role requires proven experience in managing social content ecosystems, including content planning, user-generated content (UGC), community engagement, and issue escalation. A deep understanding of platform dynamics and audience behavior is crucial to succeed in this position.
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Responsibilities
- Track, analyze, and optimize campaign performance metrics such as ROI, engagement, and conversion. Utilize data insights to refine activations, enhance effectiveness, and inform future planning.
- Plan and execute multi-channel activations, encompassing experiential, sampling, and digital strategies. Collaborate effectively with key stakeholders and partners to deliver high-quality, impactful, and locally relevant campaigns that align with brand and regional priorities.
- Lead in fast-paced, complex, and ambiguous environments, exercising sound judgment and the confidence to challenge the status quo while driving necessary changes.
- Demonstrate strong relational intelligence by inspiring diverse stakeholders, influencing without authority, and ensuring accountability to achieve aligned outcomes.
Requirements
- Proven experience managing social content ecosystems.
- Strong analytical skills to track and optimize campaign performance.
- Ability to collaborate and influence stakeholders effectively.
- Experience leading in dynamic and uncertain environments.
- Excellent relational intelligence and a demonstrated ability to inspire and hold others accountable.
Benefits
- Opportunity to work on high-impact, locally relevant campaigns.
- Collaborative environment that fosters innovation and the ability to challenge convention.
- Engaging in diverse stakeholder interactions, promoting the growth of relational intelligence.
Contract Details
- This position may require flexibility in work hours to support multi-channel activations.
- Potential travel may be involved to coordinate with stakeholders and partners in different regions.
