Portfolio Head of Marketing

ABOUT THE ROLE:
The Portfolio Head of Marketing plays a pivotal role in overseeing the marketing strategies and promotional efforts for a series of mixed-size events within the company Energy division. This position is critical for executing brand strategies, marketing plans, and budget management while ensuring alignment with the portfolio marketing vision. The role requires strong agency management capabilities in social media, digital marketing, and public relations. A strong copywriting background, creative thinking, and a strategic marketing mindset are essential for success.

KEY ACCOUNTABILITIES:

• Develop and execute marketing plans for up to 3 events concurrently, utilizing an exhibition and conference format.
• Manage teams for each event, ensuring responsibilities and delivery timelines are met.
• Oversee and support weekly marketing campaigns for each event, promoting them to potential sponsors, exhibitors, speakers, delegates, and visitors in consultation with the Vice President/Event Director.
• Manage agencies for monthly social media calendars, ensuring strong captions and creative designs for high-volume communications.
• Oversee full-scale digital marketing advertising efforts, ensuring quality digital reporting is produced.
• Manage PR communications with an emphasis on proofreading press releases, ensuring regional and international coverage, and engaging key industry influencers for each event.
• Deliver marketing leads to sales teams effectively, with an understanding of the lead-to-conversion workflow.
• Enhance event websites by improving digital credibility, look and feel, and powerful messaging.
• Utilize strong copywriting skills to express thought leadership and key messaging across all marketing channels for each event.
• Lead marketing teams in identifying, approaching, and onboarding key trade associations, publications, news portals, and media entities for show partnerships.
• Manage database research to identify key audiences and grow conversion pipelines.
• Collaborate with Operations teams for outdoor advertising and event signage management.
• Direct videography and photography teams for quality event coverage.
• Attend meetings with key event partners, associations, sponsors, and other stakeholders.
• Monitor competitive activity and participate in competitor events as needed.
• Conduct or commission relevant market research to measure customer satisfaction and identify event development opportunities.
• Assist the Event Management team in pinpointing product development, sponsorship, and branding opportunities.
• Ensure alignment of show and portfolio activities with the broader company vision and mission.
• Manage, motivate, and develop the marketing team, focusing on growing core skills and competencies.
• Collaborate with other division heads to ensure smooth event delivery.
• Produce weekly reports and present updates on show performance and significant developments to executive management as required.

QUALIFICATIONS, EXPERIENCE, & SKILLS:
Technical / Functional:

• Minimum of 5 years' experience in the B2B events industry, particularly with mixed exhibition and conference format shows (preferably in energy and/or related industries such as healthcare, construction, and transport).
• Degree educated.
• Proficient in marketing best practices for business-to-business events.
• Understanding of B2B event marketing technologies, including SalesForce, Eloqua, Adestra, Emarsys, etc.
• Familiarity with data protection protocols.
• Experience managing digital marketing campaigns effectively.
• Proficiency in auditing existing procedures and introducing innovative approaches.
• Appreciation of international cultures and team dynamics.
• Strong networking ability with senior stakeholders, trade bodies, and associations.
• Proactive engagement with market trends.

Personal Attributes / Interpersonal:

• Outspoken and confident with strong articulation skills for team communication.
• Exceptional copywriting abilities to review and improve marketing narratives.
• Strong interpersonal skills to represent marketing initiatives across event divisions effectively.
• Effective time management skills, overseeing team delivery timelines while maintaining punctuality and proactivity.
• Proven ability to manage multiple marketing campaigns across various events.
• Team-oriented, demonstrating experience in functioning cohesively within a collective event unit.
• Capable of working under pressure and meeting deadlines in a fast-paced, target-driven environment.
• Self-motivated, innovative, and creative thinker.
• Analytical skills to review overall marketing performance and generate growth initiatives.
• Ability to communicate marketing progress and challenges to upper management clearly.
• Willingness to travel for events and key meetings as required.
• Experience in managing team leave calendars, growth KPIs, and performance plans is advantageous.
• Experience launching events and driving growth in existing events is preferred.

EQUAL OPPORTUNITY EMPLOYER:
The company is an equal opportunity employer. If you have not received feedback from us within 14 days, please consider your application unsuccessful for this round.