About the Role
The Portfolio Manager will oversee and manage specific therapy areas and brands at a corporate level, focusing on development, marketing, and strategic planning. This role is centered on achieving business plans related to sales, revenue, and profitability by effective planning and strategizing according to product performance. The Portfolio Manager will build strong relationships with key regional opinion leaders across markets and will be required to travel overseas for training, coaching on strategy, and implementation coordination with local marketing and commercial teams. Additionally, the Portfolio Manager will act as a product expert resource to provide guidance and instruction to the sales team.
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Geographic Scope
Key Responsibilities / Key Result Areas
Business Responsibilities
- Manage the entire product life cycle, from strategic planning to tactical activities, to achieve qualitative and quantitative objectives.
- Ensure product progress through the lifecycle from the initial design concept to operationalization.
- Monitor and control marketing expenditures within budget, reflecting on local and overall Brand and portfolio P&L.
- Liaise with Operations and Business Development to deliver new product offerings and improve existing services.
- Build strong relationships with internal departments such as Medical, Finance, Supply Chain, R&D, Sales, and Regulatory.
- Initiate product registrations in various countries, propose forecasts, prices, and market shares, and coordinate related tasks for product registration.
- Prepare and oversee launch activities in different markets and ensure all prerequisites are met.
- Assist in identifying Key Opinion Leaders (KOLs) in various countries to establish long-term partnerships.
- Develop promotional campaigns and track their implementation and impact on sales.
- Conduct market research to specify requirements for current and future products, supported by field visits.
- Collaborate with Country Managers, local product managers, and Marketing Coordinators to prepare cycle plans with targeted messages and specialties.
- Provide product training, competitor analysis, and differentiation strategies to the field force.
- Utilize publications, case studies, and scientific journals to enhance team knowledge and contribute to new campaigns.
- Use all available resources to maintain current knowledge of the Portfolio and regularly train Middle-Income Operations (MIOs).
Strategic Responsibilities
- Identify marketing opportunities by understanding consumer requirements, analyzing market and competitor strengths, and forecasting business.
- Improve product marketability and profitability by researching and seizing market opportunities and coordinating new product development.
- Support ground teams with strategies and tools needed for product success.
- Track global product performance and address any deviations accordingly.
- Organize and participate in local, regional, and international symposia and conferences.
- Keep updated with job knowledge through educational opportunities and professional organizations.
Core Competencies
- Highly result-oriented with a strong sense of accountability and ownership.
- Innovative with a problem-solving attitude that supports customer centricity.
- Analytical with the ability to think diversely and understand the big picture.
- Excellent business acumen and strategic planning skills for managing a diversified portfolio, combined with strong influencing skills.
- Strong interpersonal, communication, public speaking, and presentation skills, along with multitasking and project management experience.
- Team player with a proactive and collaborative approach, managing stakeholders enthusiastically.
Qualifications and Key Experiences
- Bachelor of Science (Pharmacy, Biology, Medicine) and a Master’s Degree in Business or Marketing Management is highly preferred.
- Minimum of 6-8 years of experience in marketing, primarily within the Pharmaceuticals or FMCG Industry.
- Broad marketing experience and therapy-specific market knowledge in the AFME region is essential.
- Digital marketing experience is advantageous.
- 20% of the job will require travel.
- Knowledge in strategic and business planning is beneficial.
- Experience with matrixed, geographically distributed, and functionally diverse teams is preferred.
- Proven ability to establish strong partnerships with business, operations, technology, and other key stakeholders.
- Proven track record in developing local product positioning strategies that drove incremental demand.
- At least 2-3 years of experience in marketing roles within Specialty Therapeutic areas (CNS, Oncology, or Diabetes) is required.
