PR & Influencer Manager – Middle East

About the Role
We are looking for a highly connected, culturally insightful, and strategic PR & Influencer Relations Manager to lead our communications, influencer marketing, press monitoring, and agency management efforts across the GCC, focusing primarily on Saudi Arabia and the UAE. This hands-on leadership role is designed for a relationship builder who thrives in a fast-paced environment, understands regional cultural nuances, and possesses an exceptional network of media, creators, influencers, agencies, and industry stakeholders. The ideal candidate combines strategic thinking with flawless execution and has a passion for creating meaningful brand impact through authentic storytelling and community engagement. The successful candidate believes that the best campaigns are earned through genuine cultural moments that resonate with audiences, and has a strong understanding of business and commercial objectives, acting as a strategic partner to drive both sales performance and brand desirability.
What You’ll Be Working On
Strategic Communications & Influencer Marketing

• Develop and execute integrated PR, influencer, and event strategies across the GCC region.
• Identify emerging cultural trends, social conversations, and opportunities relevant to regional audiences.
• Create culturally relevant campaigns rooted in local insights, traditions, and consumer behaviors.

Influencer & Creator Relations

• Build, nurture, and maintain strong relationships with key influencers, creators, talent managers, media personalities, and industry stakeholders.
• Lead PR Agencies and retailers in developing, negotiating & targeting influencers or press.
• Organize regular meetings, networking events, and relationship-building opportunities with creators and journalists.

Agency & Partner Management

• Manage external agencies (PR, Events..).
• Set clear KPIs and performance expectations for agency partners.
• Monitor deliverables, budgets, timelines, and reporting.
• Drive accountability and continuous optimization across agency relationships.

Campaign Management & Reporting

• Oversee the execution of campaigns from strategy through delivery.
• Manage and monitor campaign performance using CreatorIQ and other relevant tools.
• Track KPIs, performance metrics, budget utilization, and ROI.
• Produce actionable insights and recommendations based on campaign results.
• Manage budgets aligned with Marketing Managers and P&L.
• Support on monitoring market insights and competitors’ best practices.

Events & Community Engagement

• Develop and execute influencer events, brand experiences, launches, and community activations.
• Represent the brand at industry events and networking opportunities.
• Build meaningful relationships within the regional creator and media ecosystem.

Cross-Functional Collaboration

• Partner closely with marketing, social media, brand, and leadership teams.
• Ensure consistency of messaging and brand positioning across all channels.
• Provide strategic counsel on reputation management and communications opportunities.

Must Haves:

• Minimum 5 years of experience in PR, communications, events, influencer marketing, or integrated marketing.
• Proven experience managing agencies and external partners.
• Strong experience working across GCC markets, particularly Saudi Arabia and the UAE.
• Demonstrated success leading influencer and creator marketing programs at scale.
• Experience using CreatorIQ or equivalent influencer marketing platforms.

Network & Market Knowledge

• Extensive network of influencers, creators, talent managers, media contacts, and industry stakeholders across the Middle East.
• Deep understanding of Saudi cultural dynamics, media landscape, influencer ecosystem, and consumer behavior.
• Strong knowledge of UAE and broader GCC communications environments.

Skills & Competencies

• Strategic thinker with strong business acumen.
• Exceptional relationship-building and stakeholder management skills.
• Strong project management and organizational capabilities.
• Data-driven mindset with experience measuring and optimizing campaign performance.
• Excellent presentation, communication, and negotiation skills.
• Ability to manage multiple projects simultaneously while maintaining attention to detail.

Languages

• Fluent in Arabic and English (mandatory).

Who You Are

• Positive, energetic, and solutions-oriented.
• Naturally curious about culture, trends, and people.
• Relationship-driven and highly collaborative.
• Entrepreneurial mindset with strong ownership and accountability.
• Passionate about storytelling, community building, and brand growth.
• Embodies our values through integrity, excellence, inclusivity, and joy.
• Comfortable operating in a dynamic, high-growth environment.

In your 1st year, you will have built a credible influencer ecosystem rooted in Saudi and UAE cultural relevance, established the brand as one worth talking about in the region, and created a measurable earned media engine that feeds commercial momentum.
Why Join Us?

• Competitive salary and bonus program for full-time team members.
• Flexible hybrid work environment with opportunities for collaboration and growth.
• Inclusive culture that values diverse perspectives and celebrates individuality.
• The chance to be part of a fast-growing, award-winning global beauty brand.

The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee, as these may change or new ones may be assigned at any time.

We are committed to diversity and inclusion in the workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and during employment.