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Principal, End Users and Strategic Customers Field Sales

Unlock employer Saudi Arabia Direct to Company 1 hour ago · 29 Oct 2026

Financial

  • Estimate: $25k - $60k/yr*
  • Zero income tax location

Accessibility

  • Hybrid
  • Visa Provided

Requirements

  • Experience: Senior
  • English: Professional

Position

About the Role
The Process Automation Business Development Manager is a quota-carrying sales role focused on generating incremental growth and increasing market share through new customers, Greenfield projects, and competitive opportunities. The role identifies and develops new business, shapes strategic opportunities from an early stage, coordinates the appropriate Process Automation (PA) and the company resources, and drives opportunities through the sales lifecycle to order conversion.

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Role Purpose
Drive Process Automation growth and increase market share by developing new customers and pursuing new competitive business landing in Saudi Arabia, with a particular focus on Greenfield opportunities, new segments, strategic growth areas, and new geographies. The PA sales framework defines Business Development as a quota-carrying role focused on developing new customers or growing new businesses, products, or segments in existing or new geographies, predominantly pursuing new business rather than installed-base order credit.

Key Responsibilities

  • Identify, develop, and pursue new Process Automation business opportunities across assigned Saudi Arabia key customers and markets.
  • Develop new customers and expand Process Automation into new businesses, segments, and geographies.
  • Build and manage a strong pipeline of Greenfield and competitive opportunities.
  • Drive early customer engagement and position the company Process Automation solutions with end users, EPCs, and other key project stakeholders.
  • Develop account and opportunity strategies aimed at strengthening the company's competitive position and increasing the probability of winning.
  • Coordinate with country sales teams, End User CSEs, EPC teams, Technical Sales Consultants, and relevant internal stakeholders to develop and shape opportunities.
  • Drive opportunities through the sales lifecycle, from early identification and qualification through pursuit and order.
  • Maintain strong opportunity and pipeline discipline in bFO and follow applicable CQA and commercial governance requirements.
  • Deliver the assigned order quota and contribute to Process Automation market-share growth.

Candidate Profile

  • Strong experience in Process Automation, industrial automation, or complex solution sales/business development.
  • Proven experience developing new business, Greenfield projects, and competitive opportunities, rather than primarily managing an existing installed base.
  • Good understanding of complex automation projects and solutions, ideally within process industries such as Oil & Gas, Energy, Chemicals, or related industries.
  • Strong ability to engage customers, EPCs, and key project stakeholders at different organizational levels.
  • Strong opportunity-shaping, commercial, and negotiation capabilities.
  • Ability to manage long-cycle, complex, and highly competitive sales opportunities.
  • Strong collaboration skills and ability to work effectively within a matrix organization, coordinating sales, technical, commercial, and country teams.
  • Results-driven, proactive, and comfortable operating in uncertain and highly competitive environments.
  • Willingness to travel within and outside the region for key customer engagements.

Key Success Measures

  • Growth of qualified new-business and Greenfield pipeline.
  • Development of new customers and strategic opportunities.
  • Conversion of competitive opportunities into orders.
  • Achievement of assigned Process Automation order quota.
  • Contribution to PA market-share growth.
  • Quality of opportunity management and compliance with bFO/CQA requirements.

Rewards Designed for You
Our Total Rewards is our way of saying: We see you and we value you. It’s more than just pay and benefits—it’s a meaningful investment in you. It is designed to help you perform, grow, feel safe, and elevate your potential. The package helps you care for yourself and your family, plan your future, grow your skills and career, collaborate in an inclusive workplace, and contribute to your community. At the company, we’re here for what matters most to you. Discover more at our Career Page.

Country-specific programs and initiatives may be available.

Looking to Make an IMPACT with Your Career?
When you are thinking about joining a new team, culture matters. At the company, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values – Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork – start with us.
IMPACT is also your invitation to join the company where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world.
We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.

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