The Visa Loyalty Solutions team is at the forefront of shaping the future of customer engagement in the CEMEA (Central and Eastern Europe, Middle East, and Africa) region. We are a dynamic and innovative team responsible for the ideation, development, and management of loyalty products and solutions that deliver seamless, rewarding experiences for cardholders and drive value for our clients. Our work is pivotal in strengthening the relationship between banks, fintechs, and merchants with their customers, leading to increased satisfaction and profitability. We are committed to driving the growth of digital-first loyalty programs and fostering a culture of innovation.
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Key Responsibilities
- Lead the ideation and conceptualization of new loyalty products and features tailored to the CEMEA market.
- Develop and articulate a clear product vision and strategy, creating and managing a product roadmap prioritized by business goals.
- Conduct thorough market and competitor analysis to identify emerging trends, customer needs, and opportunities for innovation.
- Partner with country teams to gather and structure client feedback, ensuring Visa solutions remain relevant and differentiated.
- Lead the product development process from concept to launch, developing detailed functional specifications and user stories.
- Collaborate with global and regional technology teams to ensure product builds align with specifications.
- Oversee the enhancement of existing loyalty products to improve functionality and user experience.
- Monitor the performance of implementations and live programs, delivering clear, action-oriented reporting to drive improvements.
- Develop and implement pricing strategies for new and existing loyalty products.
- Support the creation of marketing and sales collateral to enable go-to-market strategies.
- Act as a subject matter expert and advocate for Visa's Loyalty Solutions, both internally and externally.
- Identify, evaluate, and manage relationships with technology vendors and partners to support the loyalty ecosystem.
- Engage frequently with issuer, merchant, and FinTech clients, as well as partners, at both working and management levels.
- Lead Product Risk Reviews to identify and mitigate potential risks associated with new and existing products.
- Work closely with Legal and Compliance to ensure all loyalty solutions adhere to regional regulations and Visa's policies.
Qualifications
- 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g., Masters, MBA, JD, MD) or 2 years of work experience with a PhD.
- Proven track record of successfully launching and managing innovative products in the CEMEA region.
- Strong analytical and strategic thinking skills, with the ability to translate market insights into actionable product strategies.
- Excellent communication and interpersonal skills, with the ability to influence and collaborate with cross-functional teams at all levels.
- Experience in managing vendor relationships and conducting commercial negotiations.
- Familiarity with agile development methodologies.
Work Conditions
This is a hybrid position. Expectation of days in the office will be confirmed by your Hiring Manager.
