Product Growth Hacker: Exchange

Crypto.com is on a mission to accelerate the world’s transition to cryptocurrency. As we continue to scale our Exchange App, we’re hiring a Growth Marketing Hacker to lead our go-to-market strategy, lifecycle initiatives, and product positioning that fuel global user growth and engagement as we expand. This role sits at the intersection of product, data, and creative execution, making it ideal for a strategic marketer who thrives in fast-paced, high-ownership environments.

You will work closely with product managers and growth teams to align feature rollouts, growth campaigns, and user insights into compelling narratives that resonate across geographies and user segments.

Key Responsibilities

1. Strategy & Positioning

   • Partner with product and strategy teams to own the roadmap for the Exchange (Advanced) vertical.
   • Develop value propositions that differentiate our platform in a competitive global market.
   • Collaborate with data, analytics, and product teams to define user personas and map tailored journeys for each.
   • Lead on creative/copy positioning and brief submission for growth campaigns.
   • Align closely with product managers on roadmap priorities and customer feedback loops.

2. Launch Execution

   • Manage the go-to-market planning for feature launches in partnership with the product team.
   • Conceptualize integrated marketing campaigns across multiple channels.
   • Ensure campaigns are timely, scalable, and data-informed in collaboration with marketing and growth teams.
   • Adapt messaging for region-specific rollouts, considering local behavior and competitive landscapes.

3. Customer Insights & Market Intelligence

   • Analyze market trends and conduct competitive benchmarking.
   • Run user interviews, feedback loops, and surveys to understand pain points and improve user experience.
   • Feed findings back into product and growth teams for prioritization and positioning.

4. Growth & Retention

   • Design lifecycle programs that drive user activation and long-term retention.
   • Conceptualize promotions and incentive programs to boost engagement.
   • Work with data, analytics, and product teams to identify drop-off points in user engagement.

5. Performance & Reporting

   • Define KPIs across funnel metrics, retention, and campaign impact with Growth and Product teams.
   • Use tools like GA4, Tableau, and Mixpanel for reporting and iteration.

Requirements

• 3-5 years of experience in product marketing, ideally with a background in cryptocurrency.
• Proven success in launching and scaling B2C products or platforms and growing adoption and revenue sustainably.
• Excellent communication and copywriting skills.
• Highly collaborative with experience in fast-paced, cross-functional environments.
• Analytical mindset with proficiency in marketing analytics and user research.
• Experience in regulated industries or financial services is a plus.
• Bonus: Background in cryptocurrency or familiarity with community-led growth is preferred.