About the Role
As an experienced Product Lead B2C, you’ll play a pivotal role in shaping the future of our B2C products across various countries. This position requires collaboration with senior management and key stakeholders to align product strategies with organizational objectives while leading the B2C team toward achieving growth goals.
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Key Responsibilities
- Define the product strategy and roadmap in close collaboration with the senior management team and other key stakeholders, ensuring alignment with the organization’s objectives.
- Lead the B2C team toward achieving business goals.
- Manage and facilitate the growth of the product team.
- Drive the development of innovative products and services, establishing new unique selling propositions in key markets and ensuring differentiation from competitors.
- Maintain comprehensive visibility of product operations and growth, enabling timely data-informed decisions across the organization.
- Develop and manage the end-to-end process for collecting business requirements, incorporating inputs from Executives, and ensuring comprehensive understanding and alignment.
- Work collaboratively with the product development team to validate and deliver successful products through design, build, test, release, and maintenance while ensuring revenue, efficiency, and customer satisfaction goals are met.
- Maintain a deep understanding of our data and analytics to incorporate into product planning.
- Communicate the state of projects across the organization.
- Conduct and analyze various A/B testing use cases and optimizations to improve conversions.
Requirements
- 4-5+ years experience in product management, preferably B2C E-com, Ticketing, Travel.
- 1-2+ years experience in a lead role.
- English and Russian proficiency is a must.
- Experience in A/B testing.
- Experienced with agile planning, development, and communication management tools: JIRA, Slack, and similar.
- Experienced working as part of a distributed & remote team.
- A great sense for business, technology, and UX, with proven ability to work with business stakeholders and developers in a dynamic environment.
- Ability to ask the right questions, and use both quantitative and qualitative metrics to answer them.
- Experience working across multiple teams and delivering platform-wide solutions would be an advantage.
- Experience working on ticketing platforms, e-commerce websites, and marketplace would be an advantage.
- Experience working with AI-agents and LLM-models for improving processes and client features would be an advantage.
- Ability to create, maintain, and adapt product roadmaps.
- Prioritize features based on strategic impact, user value, and ROI.
- Translate high-level company objectives (OKRs) into actionable product/feature goals.
- Negotiate requirements, timelines, and resources with senior leadership, cross-functional teams, and external partners.
- Conduct user interviews, focus groups, or usability testing.
- Create user personas and journeys.
- Understand how web applications are structured (APIs, front-end frameworks, hosting, cloud services).
- Proficiency in interpreting data from Google Analytics, Metabase, Looker Studio, and Excel/Google Sheets.
- Work effectively with designers, developers, QA testers, marketing, finance, and operations teams.
- Comfortable leading demos, retrospective sessions, and stakeholder briefings.
- Identify market gaps, stay current with competitor offerings, and discover strategic growth areas.
Benefits
- A dynamic and inclusive work environment.
- The opportunity to work with a leading ticketing provider in the GCC.
- A chance to contribute to the entertainment industry and help shape experiences for millions of users.
- Assistance with relocation or remote working format.
- Competitive salary and benefits.
