This role is responsible for the end-to-end ownership of the digital product portfolio, from initial definition and go-to-market strategy to post-launch management and enrichment. The position is pivotal in shaping a superior digital customer experience to drive customer acquisition, retention, and ultimately achieve the company's commercial targets.
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Key Accountabilities
- Develop and articulate a clear and compelling digital product vision and strategy that aligns with the overall business objectives.
- Create and manage a data-driven product roadmap, overseeing the entire product lifecycle from ideation and development to launch, growth, and retirement.
- Champion a customer-first mindset, utilizing user research, A/B testing, and data analytics to design and optimize seamless digital customer journeys across all touchpoints.
- Lead agile development teams to ensure the timely and high-quality delivery of digital products and features.
- Collaborate with marketing, sales, and communication teams to develop and execute a comprehensive go-to-market strategy for new digital products and features.
- Define and analyze key product metrics to measure performance and drive a culture of continuous data-informed optimization.
- Effectively communicate the product strategy, roadmap, and performance to senior leadership and key stakeholders.
- Conduct regular competitor analysis to identify opportunities and threats, ensuring the digital product offering remains competitive.
Qualifications
- Bachelor’s degree in business, Marketing, Computer Science, Engineering, or a related field. An MBA or equivalent postgraduate qualification is a plus.
Experience
- 5-7 years of experience in digital product management, with a proven track record of successfully launching and managing digital products, preferably in telecommunications or a related B2C industry.
- Experience working in an agile development environment and leading cross-functional teams.
- Strong experience in a startup or new business launch environment is highly desirable.
Skills
- Proficient in product roadmap creation, backlog management, user story writing, and A/B testing.
- Strong analytical skills with the ability to interpret data and user feedback to make informed product decisions.
- Solid understanding of user-centered design principles and the ability to work effectively with design teams.
- Familiarity with mobile and web technologies; ability to engage in technical discussions with engineers is crucial.
- Excellent written and verbal communication skills, with the ability to influence and align stakeholders at all levels.
- In-depth knowledge of agile frameworks such as Scrum and Kanban.
Competencies
- Think strategically (Level 4 of 5)
- Achieve tangible results (Level 4 of 5)
- Lead breakthrough change (Level 4 of 5)
- Exceed customer expectations (Level 4 of 5)
- Nurture, Inspire and Motivate (Level 4 of 5)
- Target win-win outcomes (Level 4 of 5)
Location
United Arab Emirates
