Bayut & the company are prominent, homegrown brands in the UAE, connecting millions of users across the country. As a part of the company Group, which encompasses multiple classified brands, we collectively serve over 123 million monthly users, aiming to provide the best online search experience.
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In the role of Product Manager - Growth, you will be responsible for overseeing the end-to-end lead-generation performance of the company's value-added service (VAS) funnels, which include inspections, financing, insurance, evaluations, and service contracts. Your main tasks will entail identifying bottlenecks within these funnels, implementing a structured A/B testing agenda, and collaborating with design and engineering teams to enhance lead volume and conversion rates.
Key Responsibilities:
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Funnel Growth & Conversion Optimization:
- Manage lead conversion performance across various service funnels.
- Analyze data to identify drop-off stages and optimize funnel processes.
- Enhance lead capture mechanisms across multiple channels.
- Develop personalized user experiences based on user profiles and behavior.
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Experimentation & Data Analysis:
- Create and maintain an A/B testing roadmap.
- Analyze funnel conversion through tools like GA4, GTM, and Excel.
- Maintain dashboards to track funnel health and experiment outcomes.
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UX & Product Design:
- Generate wireframes and user flows for product enhancements.
- Collaborate with design teams to streamline user experiences.
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Roadmap & Delivery:
- Develop business cases and product roadmaps for growth initiatives.
- Produce clear PRDs and user stories to guide the development team.
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Cross-Functional Collaboration:
- Work with CRM, Marketing, Design, and Engineering teams to align on priorities.
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VAS Platform & Strategic Projects:
- Lead initiatives that expand the capabilities of the company's VAS ecosystem.
Requirements:
- Bachelor’s degree in Business Administration, Engineering, Computer Science, Marketing, Economics, or a related field.
- 4-6 years of experience in product management and growth roles, ideally in e-commerce or marketplaces.
- Proven success in enhancing funnel conversion rates through testing.
- Familiarity with the automotive services or fintech/proptech sectors is beneficial.
- Excellent written and verbal communication skills in English.
- Strong multitasking and time management skills.
Benefits:
- Fast-paced, high-performing team environment.
- Multicultural atmosphere with over 60 nationalities represented.
- Competitive, tax-free salary.
- Comprehensive health insurance.
- Annual air ticket allowance.
- Employee discounts at various vendors across the Emirates.
- Opportunities for rewards and recognition.
- Focus on learning and development.
Bayut & the company is an equal opportunity employer, celebrating diversity and striving to create an inclusive workplace for all employees.
