As a Product Manager - Growth, you will own the end-to-end lead-generation performance of the company's VAS funnels — inspections, financing, insurance, evaluations, and service contracts — across the company's platform, CLM, and paid channels. You will identify choke points across each funnel, run a structured A/B testing agenda, and work closely with design and engineering to ship improvements that increase lead volume and conversion. Beyond the funnels, you will drive select VAS frontend initiatives across the company's web and app — including partner integrations — that expand what the automotive services business can offer.
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Responsibilities
- Own end-to-end lead conversion performance across the C2C inspections, financing, insurance, evaluations, and service contract funnels.
- Identify choke points and drop-off stages within each funnel using data, session recordings, and user behavior analysis.
- Design re-engagement and remarketing flows to recover users who dropped off and abandoned funnels.
- Build and prioritise a continuous A/B and multivariate testing roadmap.
- Create wireframes, user flows, and mockups (Figma) for funnel improvements and new features.
- Work closely with CRM/Sales Ops, Marketing, Design, and Engineering to align on funnel priorities.
Requirements
- Bachelor’s degree in Business Administration, Engineering, Computer Science, Marketing, Economics, or a related field.
- 4–6 years of experience in product management and growth roles, ideally within e-commerce, marketplaces, or classifieds platforms.
- Proven track record improving funnel conversion rates and running structured A/B testing programs.
- Experience working with cross-functional engineering and design teams to ship product improvements.
- Excellent written and verbal communication skills in English.
Benefits
- A fast-paced, high-performing team.
- Multicultural environment with over 60 different nationalities.
- Competitive Tax-free Salary.
- Comprehensive Health Insurance.
- Annual Air Ticket Allowance.
- Employee discounts at multiple vendors across the emirates.
- Rewards & Recognitions.
- Learning & Development.
