Product Marketing Leader, META

About the Role / Job
Join our team in Dubai, a strategic hub for our operations in the Middle East. The Product Marketing Leader is a senior leadership role within the Commercial Excellence and Marketing organization for META, responsible for regional product marketing strategy and translating customer, market, and competitive insights into positioning, go-to-market strategies, and integrated marketing programs that accelerate profitable growth.

This role leads segmentation, value propositions, messaging, and portfolio strategy, integrating Voice of Customer and market intelligence into regional and global business decisions. The leader will work collaboratively across Product Divisions, Sales, Pricing, and Marketing to drive end-to-end product launches and improve commercial performance within a high-performing, data-driven Field Product Marketing organization.

What you’ll do:

• Product Marketing Strategy and Planning: Own the META product marketing strategy and annual plan, aligned with business and marketing priorities. Lead market segmentation, opportunity sizing, and prioritization across industries, applications, customer groups, and channels. Translate growth priorities into portfolio, go-to-market, and integrated marketing plans, directing investment toward the highest-value opportunities.
• Customer, Market, and Competitive Insights: Build regional market intelligence covering customer needs, buying behavior, market trends, regulations, competitor offers, pricing, and emerging opportunities. Guide Field Product Marketing teams in Voice of Customer research and translate insights into actionable recommendations for product development, portfolio, positioning, and commercial strategy. Represent META market needs in regional and global product-line decisions.
• Positioning, Messaging, and Customer Experience: Lead the development of buyer personas, customer journeys, differentiated value propositions, and consistent messaging for priority segments and offers. Translate product capabilities into compelling customer benefits and consistent narratives across campaigns, digital channels, events, sales, and partner communications.
• Go-to-Market and Product Launch Leadership: Own product marketing briefs and go-to-market strategies for priority META launches. Define target audiences, market readiness, positioning, messaging, channel strategy, pricing inputs, demand generation, sales readiness, and success measures. Lead cross-functional launch governance and monitor performance to improve adoption, pipeline, revenue, and profitability.
• Integrated Campaigns and Demand Generation: Collaborate with Demand Generation, Channel Marketing, Product Marketing Communications, and Global/EMEA Segment Content Marketing to develop integrated customer lifecycle campaigns. Provide audience insights, value propositions, messaging, content briefs, and offer strategies to drive awareness, engagement, demand, and conversion. Ensure global campaigns are localized effectively for META markets and channels.
• Portfolio and Product Life-Cycle Management: Partner with Product Divisions and Sales to assess market gaps, product-market fit, portfolio competitiveness, and pricing. Develop growth plans for priority offers, customers, markets, and channels. Support portfolio introductions, optimization, and phase-outs while maintaining customer continuity, revenue, and profitability. Drive adoption of the Business Target Agreement process across divisions and sales.
• Sales and Partner Enablement: Translate product strategy into customer-focused sales plays, messaging guides, competitive battlecards, training, and partner enablement initiatives. Equip sales and channel teams to communicate differentiated value, address customer needs, and convert opportunities. Measure effectiveness and continuously improve enablement based on field feedback and performance.
• Performance Management and Team Leadership: Define objectives, KPIs, and operating rhythms for Field Product Marketing across META. Track pipeline and revenue impact, launch adoption, portfolio growth, campaign performance, enablement effectiveness, and marketing ROI. Utilize insights to optimize plans and resources. Coach and develop Product Marketing teams while fostering collaboration, accountability, and continuous improvement.

Qualifications:

• Bachelor’s degree from an accredited institution (Engineering, Business, or Marketing)
• Minimum 10 years of experience in product marketing, go-to-market strategy, or integrated marketing within a technical or B2B environment, including significant regional leadership and people-management responsibility

Skills:

• Strategic marketing leadership with the capability to translate insights into clear growth priorities and executable plans
• Proven experience leading and developing teams across various geographies and cultures
• Strong commercial orientation and the ability to partner effectively with Sales, Product Management, and business leaders
• Customer-centric, analytical, and data-driven decision-making
• Ability to influence and align stakeholders in a global, matrixed organization
• Strong coaching, talent development, and change-leadership skills
• Excellent cross-functional collaboration and relationship-building capabilities
• Ability to navigate confidently between strategic direction and tactical execution
• Advanced verbal, written, and presentation skills
• Fluent in English; additional languages relevant to META markets are an advantage

What We Offer:

• Competitive compensation and benefits, aligned with your experience and impact.
• Opportunity to work on challenging, high-impact projects within a dynamic and collaborative team environment.
• Commitment to internal mobility, promoting from within whenever possible.
• Investment in long-term development through continuous learning, upskilling, and global programs via the company.
• Focus on reliability, safety, efficiency, and sustainability, driving meaningful impact on people’s lives and the environment.
• Emphasis on health, safety, and wellness, empowering employees with the tools and environment to thrive.

Living and Working in Dubai
Dubai is an internationally connected city that offers strong professional opportunities within a truly global environment. Living and working in Dubai means being part of a diverse, forward-looking business community supported by modern infrastructure, excellent connectivity, and a well-established expatriate ecosystem. Employees based in Dubai enjoy being part of a stable, well-governed organization that brings together global teams, clear ways of working, and the flexibility needed to support both performance and long-term career development.