This role offers the opportunity to lead the product marketing initiatives for spot trading and crypto card verticals, based in Dubai, United Arab Emirates. The position involves owning the product marketing roadmap, crafting unique messaging and value propositions, and defining user personas and customer journeys to differentiate the product in a competitive market.
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Key responsibilities include:
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Strategy & Positioning
- Own the product marketing roadmap for spot trading and crypto card verticals.
- Craft compelling messaging and value propositions that differentiate us in a crowded market.
- Define and refine user personas, use cases, and customer journeys.
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Launch Execution
- Lead go-to-market planning for feature and product launches, coordinating with product, design, communication, and growth teams.
- Deliver impactful marketing assets across various channels including website, email, social media, and video.
- Collaborate with PR, content, and community teams to amplify launches externally.
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Customer Insights & Market Intelligence
- Gather and analyze market research, competitive benchmarking, and user feedback to inform strategy.
- Conduct interviews, surveys, and usability tests to refine product and messaging based on insights.
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Growth & Retention
- Partner with lifecycle and growth teams to develop acquisition and retention campaigns.
- Optimize conversion flows and onboarding journeys via data-backed testing.
- Identify opportunities to enhance engagement with new features, rewards, and card incentives.
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Performance & Reporting
- Establish KPIs to measure the efficacy of marketing initiatives.
- Track and report campaign performance using analytics tools such as GA4, Mixpanel, Amplitude, or similar.
- Adapt strategies quickly based on data insights and feedback.
Requirements:
- 3–5 years of experience in product marketing, particularly in fintech, crypto, or high-growth tech startups.
- Proven track record in launching and scaling B2C financial products or platforms.
- Strong understanding of centralized exchanges, crypto spot trading, and payment card ecosystems.
- Excellent communication and copywriting skills for simplifying complex ideas and compelling storytelling.
- Collaborative spirit with experience in fast-paced, cross-functional environments.
- Analytical mindset with expertise in marketing analytics and user research.
- Experience in regulated industries or financial services is advantageous.
- Bonus: Familiarity with DeFi, Web3 wallets, or community-led growth.
