About the Role
We are looking for a dynamic and creative Product Marketing Manager to drive brand awareness, generate demand, and strengthen our market presence. This role involves developing and executing marketing strategies, managing digital and social media campaigns, creating engaging content, organizing events, and building strong customer and partner relationships. The ideal candidate will have experience in the IT/software industry, strong communication and analytical skills, and the ability to manage multiple marketing initiatives in a fast-paced environment while supporting the company's business growth objectives.
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Responsibilities
- Create awareness and develop the marketing strategy for our Solutions & Services
- Propose Marketing Plans and Budgets
- Communicate with target audiences and build and develop customer relationships
- Assist with marketing plans, advertising, social marketing and campaigns
- Source advertising opportunities and place adverts in the press and other media
- Design marketing materials such as brochures and adverts
- Write marketing copy for both online and print campaigns
- Produce creative content, including videos and blog posts
- Run social media channels (e.g. Twitter, Facebook, and LinkedIn) to enhance audience engagement
- Organize and attend events such as conferences, seminars, receptions, and exhibitions
- Source and secure sponsorship
- Liaise with designers and printers and organize photo shoots
- Arrange the effective distribution of marketing materials
- Conduct market research, for example using customer questionnaires and focus groups
Qualifications
- Any Degree or Masters in Business or Management, Sales or Marketing
- 3 to 4 years of experience in a similar role within the Software or IT industry
- Good communication and interpersonal skills
- Commercial awareness and business acumen
- The ability to think strategically and creatively
- Copywriting and design skills to produce marketing materials for both print and online
- An eye for detail
- Analytical skills to evaluate marketing campaigns
- Drive and self-motivation
- A flexible approach to work
- The ability to work well under pressure
- Teamwork and the ability to foster good working relationships
- Influencing and negotiation skills
- Skills in IT and social media
- Numeracy skills
- Foreign language ability may be helpful if working for multinational companies
Additional Information
- Typically, you’ll be office-based but will attend meetings with clients, partner organizations, and suppliers, as well as a range of events and exhibitions. You may be expected to socialize with stakeholders and clients to build and develop relationships.
- The work is often challenging and fast-paced; you'll need to meet tight deadlines, juggle various projects simultaneously, and work with external suppliers and creative agencies.
- You may need to travel to various branches and cities where our organization operates.
