About the Job
Marketing at the company is all about clarity, creativity, and commercial impact. Our Growth team turns bold ideas into campaigns that connect with millions. We work across channels and teams to build a brand that earns attention and drives results, shaping how people see, understand, and engage with our products.
We're looking for a world-class Product Marketing Manager to lead the crypto marketing roadmap. You’ll articulate and drive marketing strategies that promote crypto products, build trust in the industry, and help bring our features to life for customers. Up to shape what's next in finance? Let's get in touch.
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What You'll Be Doing
- Creating and overseeing a long-term marketing strategy across marketing channels for crypto products
- Designing impactful, data-driven quarterly roadmaps to forecast, prioritise, and deliver projects that contribute to the Crypto department's KPIs and milestones in creative, efficient ways
- Leveraging knowledge obtained from proper feedback loops to extract data-driven, actionable marketing performance insights to inform strategy
- Immersing yourself in understanding our customers’ needs and how our crypto products function in core and expansion markets
- Shaping launch strategies for new crypto features, providing top-notch creative excellence and flawless execution by coordinating cross-functionally
- Briefing creative teams and developing comprehensive audience strategies, crafting value propositions, and orchestrating PR campaigns
- Developing solid cross-functional relationships to effectively bring new products and campaigns to market
What You'll Need
- 7+ years experience in either B2B or B2C product, brand, or consumer marketing in a fast-paced environment (preferably in a hyper-growth global crypto company)
- A passion for the company's products
- Expertise in setting strategic direction and project managing complex go-to-market campaigns that require input and execution from various teams
- A solid track record in consumer marketing and creative acumen, with an understanding of channels, including in-product, digital, and PR
- A demonstrated ability to analyse and distil data into actionable insights and to inform campaign strategy and product development
- Excellent communication and interpersonal skills
- To be a charismatic, people-person with the ability to talk to anyone and work in a dynamic, international environment
Nice to Have
- Experience working at a Tier 1 strategy consultancy
- In-depth knowledge of crypto products and the crypto market
Building a global financial super app isn’t enough. Our team members are a priority, and we have launched an inaugural Diversity and Inclusion Framework, designed to help us thrive and grow every day. We’re not just doing this because it's the right thing to do; we’re doing it because we know that seeking diverse talent and creating an inclusive workplace is the way to create exceptional, innovative products and services for our customers. We encourage applications from people with diverse backgrounds and experiences to join this multicultural, hard-working team.
Important Notice for Candidates:
Job scams are on the rise. Please keep these guidelines in mind when applying for any open roles.
- Only apply through official channels; we don’t use any third-party services or platforms for our recruitment.
- Always double-check the emails you receive. Make sure all communications are being done through official emails, with an appropriate domain.
- We won't ask for payment or personal financial information during the hiring process. If anyone does, it’s a scam. Report it immediately.
By submitting this application, I confirm that all information provided is true to the best of my knowledge, and understand that any false information may result in rejection of my application or termination of employment.
