About the Role
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We are seeking an experienced product marketing professional to drive the go-to-market strategy, messaging, and launch execution for our product portfolio. The primary goal is to grow adoption, revenue, and create significant customer value. In this role, you will be responsible for developing and executing launch plans, enhancing product positioning, and leveraging various channels to increase customer engagement.
Key Responsibilities
- Develop and implement launch plans that lead to measurable adoption uplift.
- Own the positioning and messaging across multiple marketing channels.
- Increase the number of qualified leads generated from product campaigns.
- Improve product adoption rates through effective lifecycle marketing programs.
- Track key performance indicators (KPIs) and provide insights on campaign performance.
Qualifications
Required Qualifications
- Bachelor’s degree in marketing, business, or a related field.
- 3+ years of experience in product marketing or related go-to-market strategies.
- Proven experience launching software or technology products.
- Strong ability to collaborate with product teams and sales departments.
- Deep understanding of target customers and market research methodologies.
- Skills in market research and competitive analysis.
- Expertise in go-to-market planning and managing marketing campaigns.
- Proficiency in product messaging and creating enablement content.
- Strong analytical skills, including understanding of KPIs, funnel metrics, and A/B testing.
- Familiarity with CRM tools such as Salesforce.
- Ability to communicate clearly and craft compelling narratives.
- Strategic thinking and prioritization skills.
- Strong cross-functional leadership abilities.
- Customer empathy and insight generation skills.
- Data-driven decision-making capabilities.
