Product Marketing Manager

About the Role
This position offers the opportunity to influence growth in the company's Consumer App and Benefits portfolios. As a Product Marketing Manager on the CEMEA Product Marketing team, you will be pivotal in marketing the benefits of the company’s cards and increasing the user base of the company’s consumer apps. The ideal candidate will thrive in a collaborative environment, translating complex product insights into compelling narratives and strategies that drive measurable results such as downloads and user engagement. You will be expected to work closely with product managers, regional marketing teams, issuers, and creative/media partners in a dynamic setting.

Key Responsibilities:

• Own the marketing plan for the company’s consumer apps growth, driving app downloads and monthly active users (MAU) through direct-to-consumer (DTC) and issuer-led (B2B2C) campaigns.
• Prioritize all CEMEA benefits across five categories (Travel, Dining, Wellness, Entertainment, Sports) and translate sourced benefits into go-to-market plans that maximize cardholder awareness and redemption.
• Build and maintain the editorial strategy and guidelines for the company’s consumer apps across CEMEA markets, supporting regional and market-specific launch plans for any upcoming app launches.
• Translate consumer behavior data into sharper campaign and content decisions across the marketing funnel, closely collaborating with Media and Creative teams to optimize app performance.
• Partner with regional marketing, issuer teams, and creative/media agencies to localize global toolkits, campaign platforms, and content into market-relevant activations.
• Support product and campaign launches through messaging development, sales/issuer enablement content, and go-to-market sequencing.
• Leverage AI tools and modern workflows to accelerate research, analysis, and reporting while maintaining high standards of accuracy and market relevance.

Travel Requirements
The company requires at least 3 days in office. The specifics of these in-office days will be confirmed by your Hiring Manager.

Qualifications
Basic Qualifications:

• 5 or more years of relevant work experience with a Bachelor's Degree or at least 2 years of work experience with an Advanced Degree (e.g., Masters, MBA, JD, MD) or no work experience with a PhD.
• Experience in product marketing, growth marketing, consumer app marketing, loyalty/benefits marketing, or a related field.
• Familiarity with payments, financial services, fintech, digital wallets, loyalty & rewards, or other consumer-facing B2C/B2B2C environments.
• Proven ability to convert product capabilities and consumer insights into clear, compelling campaigns and content aimed at driving growth.
• Strong written, verbal, and presentation skills; experienced in creating materials for consumer, issuer/partner, and internal executive audiences.
• Proven track record in collaboration across product, regional marketing, partner/issuer, and creative/media teams in a matrixed organization.
• Strong organizational and project management abilities, adept at managing multiple portfolios and market priorities simultaneously.
• Ability to influence stakeholders, navigate ambiguity, and propel initiatives forward without direct authority.
• Familiarity with AI tools such as Microsoft Copilot, ChatGPT, Claude, or similar platforms.

Preferred Qualifications:

• 6 or more years of work experience with a Bachelor's Degree or 4 or more years of relevant experience with an Advanced Degree (e.g., Masters, MBA, JD, MD).
• In-depth knowledge of the CEMEA payments ecosystem, including issuers, benefits/loyalty programs, and emerging-market consumer app growth (Africa, Middle East, or comparable markets).
• Experience managing consumer app growth funnels (acquisition, activation, retention) with accountability for KPIs such as downloads, MAU, and active-rate conversion.
• Familiarity with benefits marketing, loyalty programs, or working in a dual operating model with Product to prioritize customer-facing offerings.
• Experience in creating DTC and B2B2C toolkits, issuer/partner enablement content, launch materials, or editorial content strategies.
• Experience working closely with product managers, regional marketing teams, and creative/media agencies to localize global platforms for market relevance.
• Ability to analyze consumer and app performance data to inform campaign and content decisions.
• Strong business judgment, capable of balancing brand consistency, market relevance, and commercial/growth outcomes.