Product Marketing Manager (Trust & Banking)

About the Job
Marketing at the company is all about clarity, creativity, and commercial impact. Our Growth team turns bold ideas into campaigns that connect with millions. We work across channels and teams to build a brand that earns attention and drives results, shaping how people see, understand, and engage with our products.
We’re looking for a Product Marketing Manager to build and lead our trust and bank launch narratives globally. You'll turn milestones into moments worth talking about, earning credibility with regulators and local audiences alike.

Between launches, you'll drive go-to-market strategies for security features, certifications, and confidence-building initiatives, creating systematic playbooks that scale across markets while tailoring every story to local media landscapes with cultural relevance.
Up to shape what's next in finance? Let's get in touch.

What You'll Be Doing

• Turning license milestones into a credible public narrative that acts as the source of truth for press, PR, and local teams
• Leading creative direction with designers, PR, and local agencies to craft launch moments built for coverage and cultural buzz, not just performance marketing
• Partnering with Legal, Compliance, and Government Affairs to ensure launch communications are timed, framed, and cleared properly
• Leading GTM campaigns for security features and trust initiatives (fraud protection, data security, certifications), turning technical stories into educational campaigns
• Spotting gaps where the company can build public or institutional trust and turning them into standalone campaigns
• Tracking share of voice, press pickup, and brand metrics to prove ROI and sharpen our approach
• Turning learnings into living global frameworks so trust-building becomes repeatable without losing creative edge

What You'll Need

• Experience in PR/comms-led marketing, brand launches, or market entry in a fast-paced global environment
• In-depth knowledge of financial regulations, with the ability to translate compliance milestones into public stories (without needing a regulatory background)
• The ability to market trust and security topics in a way that reassures communities
• Experience running remote, cross-cultural launches with local teams and agencies
• A fierce creative eye and experience leading art direction, not just writing briefs
• Exceptional copywriting skills, adaptable across different local media landscapes
• A systems mindset to build repeatable playbooks while keeping each launch distinct
• A highly analytical mindset to prove ROI through earned media and brand metrics
• A bias for action with the ability to move between launches and trust campaigns at short notice

Nice to Have

• Experience in regulated industries, such as fintech and banking

Building a global financial super app isn’t enough. Our employees are a priority, and that’s why in 2021 we launched our inaugural D&I Framework, designed to help us thrive and grow every day. We're not just doing this because it's the right thing to do. We’re doing it because we know that seeking out diverse talent and creating an inclusive workplace is the way to create exceptional, innovative products and services for our customers. That’s why we encourage applications from people with diverse backgrounds and experiences to join this multicultural, hard-working team.

Important Notice for Candidates
Job scams are on the rise. Please keep these guidelines in mind when applying for any open roles.

• Only apply through official company channels. We don’t use any third-party services or platforms for our recruitment.
• Always double-check the emails you receive. Make sure all communications are being done through official company emails.

We won't ask for payment or personal financial information during the hiring process. If anyone does ask you for this, it’s a scam. Report it immediately.

By submitting this application, I confirm that all the information given by me in this application for employment and any additional documents attached hereto are true to the best of my knowledge and that I have not wilfully suppressed any material fact. I confirm I have disclosed if applicable any previous employment with the company. I accept that if any of the information given by me in this application is in any way false or incorrect, my application may be rejected, any offer of employment may be withdrawn or my employment may be terminated summarily or I may be dismissed. By submitting this application, I agree that my personal data will be processed in accordance with the company's Candidate Privacy Notice.