PRODUCT SENIOR EXECUTIVE

About the Role / Job Summary
In this role, you will play a pivotal part in supporting the business through your intermediate-level expertise in various core and technical functions. Your responsibilities will encompass communication, data analysis, rapport building with customers and consumers, and a thorough understanding of market trends and strategies—all aimed at driving growth and ensuring alignment with organizational objectives.

Core Functional Responsibilities

• Business Acumen (Level: Intermediate)

  • Understand NFP business environment and objectives.
  • Interpret and apply internal policies and procedures.

• Communication (Level: Intermediate)

  • Communicate and deliver information in a business context both verbally and in writing.
  • Write in a clear, concise, and comprehensive manner.

• Data Analysis & Reporting (Level: Intermediate)

  • Monitor, collect and interpret a range of raw data from various sources.
  • Evaluate/analyze results and create reports to assist the decision-making process in various aspects of work at the company.

• Language (Level: Intermediate)

  • Knowledge of, and the ability to use National and Foreign languages, both spoken and written.

• Planning & Organizing (Level: Intermediate)

  • Organize and plan work/project activities to efficiently accomplish tasks.
  • Meet short- and long-term objectives.

• Technological Ability (Level: Intermediate)

  • Understand and effectively use standard equipment.
  • Use office automation systems and software.

Technical Functional Responsibilities

• Customer and Consumer Behavior (Level: Intermediate)

  • Analyze present and/or identify future consumers, customers, and end-users.
  • Analyze consumption and purchase behavior in both business-to-business (B2B) and/or business-to-consumer (B2C) contexts.
  • Identify unmet consumer and customer needs that will contribute to the marketing strategy.

• Manufacturing Knowledge (Level: Intermediate)

  • Knowledge of the use of the company's machines, tools, and labor to manufacture the company's products.
  • Understand the general process of transforming raw materials into finished goods.

• Market Intelligence and Marketing Environment (Level: Intermediate)

  • Research, analyze, and report industry development, current market dynamics, and competitor activities.
  • Analyze macro-environmental and micro-environmental forces to identify trends and opportunities.
  • Support the development of business and marketing strategies.
  • Identify situations, strengths, weaknesses, opportunities, and threats (SWOT) that might influence company operations.

• Market Positioning Analytical Tools and Targeting (Level: Basic)

  • Design and perform analytical analyses, including SWOT and GAP analysis.
  • Define the market segments on which companies should focus based on market size and growth trends.
  • Define competitive advantages.
  • Identify and use appropriate tools to achieve clear and effective positioning of a product and/or company in consumers’ and customers’ perceptions.
  • Analyze product price and product quality/benefits to define product positioning within the brand architecture and across the product category.

• Market Research (Level: Basic)

  • Conduct, manage, or commission relevant quantitative and qualitative research to support marketing plans.
  • Assess and select reliable and valid external primary and secondary research methodologies and data sources.
  • Provide management with accurate and up-to-date information and outcomes.

• Market Segmentation (Level: Basic)

  • Divide and subdivide a large market into clearly identifiable customer and/or consumer segments with similar demand characteristics.
  • Support the design of a marketing mix that matches the needs of targeted segments.

• Marketing and Sales Financial Results (Level: Intermediate)

  • Set, analyze, interpret, and revise product contribution margins.
  • Analyze marketing budgets and sales parameters.

• Marketing Metrics and Technologies (Level: Intermediate)

  • Develop, employ, and regularly monitor relevant metrics, such as brand equity measures, promotion ROI, and advertising effectiveness.
  • Measure progress against objectives to ensure that marketing programs are executed cost-effectively and achieve company objectives.
  • Develop, employ, and regularly monitor relevant metrics using associated CRM/ERP technologies.

• Pricing Strategies and Policies (Level: Intermediate)

  • Set pricing strategies and policies that enable companies to achieve business objectives.
  • Support sales and market share growth.
  • Maximize return on investment and targeted perceived brand value.

• Product Development (Level: Advanced)

  • Understand product development methodology and the product life cycle.
  • Conduct consumer research and prepare pro forma P&L and estimate EMV (Estimated Market Value).
  • Perform competitive evaluations to define product positioning.
  • Evaluate products at different development phases, from the basis for interest to the basis for commercialization.

• Strategic Marketing Planning (Level: Intermediate)

  • Prepare, develop, communicate, implement, and manage the Brand Development Plan or strategic marketing plan.
  • Develop the product/brand portfolio based on the company's overall business strategy and contribute to its formulation.
  • Maximize revenues and profits and secure a sustainable competitive advantage.

• Sustainability (Level: Intermediate)

  • Knowledge of footprint and manufacturing impact on the environment.
  • Understanding of sustainable sourcing and renewable resources.
  • Understanding global regulations related to sustainability.
  • Monitoring green initiatives of packaging manufacturers.
  • Knowledge of global trends in the use or decline of specific packaging materials.
  • Understanding customer sustainability initiatives that affect product offerings and competitiveness.
  • Setting sustainability goals and metrics with BU management.
  • Reporting sustainability performance.

• Trade Finance (Level: Basic)

  • Knowledge of customs duties and country regulations.
  • Understanding INCOTERMS.
  • Knowledge of payment modalities and guarantees.
  • Understanding insurance requirements.
  • Knowledge of international shipping and trade agreements relevant to sales operations.