About the Job:
The Product & Solutions Organisation (PSO) at the company drives commercial growth and strategic alignment across the Middle East, Africa, Turkey, and Pakistan (METAP). The role bridges the gap between Product and Sales by unlocking new revenue streams, accelerating product adoption, and scaling high-impact solutions in local markets.
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Responsibilities:
- Manage brand advertising pricing and competitiveness by optimizing pricing based on competitive landscape and product value.
- Conduct competitive research on pricing models and deliver strategic recommendations.
- Own and execute problem statements end-to-end, presenting business cases to senior leadership.
- Develop and lead monitoring frameworks for brand advertising pricing and drive operational excellence.
- Formulate and execute go-to-market (GTM) strategies for Premium Reach solutions, tailoring value propositions for clients.
- Enhance advertiser brand ad creative quality and campaign performance, focusing on AI creative tools adoption.
- Create brand advertising methodologies and collaborate with Product and Engineering teams for effective strategies.
- Lead cross-functional alignment to ensure consistent execution of pricing and GTM strategies across markets.
Qualifications:
Minimum Requirements:
- 5+ years in product operations, product strategy, or business operations related to digital advertising.
- Strong analytical and strategic thinking with excellent project management capabilities.
- Proven commercial instincts and ability to navigate ambiguity.
- High oral and written fluency in English for communication across the METAP region.
Preferred Qualifications:
- Interest in AI creative tools and generative AI applications in advertising.
- Experience at competing advertising platforms or in management consulting with pricing strategy experience.
- MBA or Master's degree from a recognized institution.
About the company:
The company is the leading destination for short-form mobile video, with a mission to inspire creativity and bring joy. The company's global presence spans offices in cities including Los Angeles, London, and Dubai.
Why Join Us:
The company fosters a culture of creativity, inclusion, and teamwork. We prioritize resilience and a learning mindset, striving to make meaningful impacts in a rapidly growing tech environment. Our commitment to diversity ensures that every voice is valued and reflected in our workplace.
