About the Role
This role is focused on coordinating market research and brand management activities to enhance brand reputation and drive growth. The candidate will play a vital role in analyzing market data, executing promotional strategies, and collaborating with various internal and external teams.
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Job Responsibilities & Tasks
Duties include but are not limited to:
- Coordinate market research projects to develop new insights for sustaining or improving the brand profile and architecture.
- Initiate competitive product testing (lab analysis and in-use or panel tests) and evaluation activities to identify gaps and opportunities; devise an action plan to ensure that the product aligns with brand positioning on a monthly basis, including a reporting system.
- Follow up with the category team to ensure all Consumer Communications Files (CCF) are issued; schedule a monthly meeting with the brand manager to assess and evaluate product quality.
- Propose new and innovative promotional tools, online initiatives, marketing events, and PR plans that contribute to building strong consumer relationships and achieving brand growth objectives within the allocated budget.
- Coordinate approved packaging graphic projects by working with creative teams and suppliers to meet product launch timelines.
- Analyze retail audit reports (AC Nielsen, Key Accounts, etc.) to monitor brand market share, track competitive moves and changes, and propose corrective actions to meet growth objectives.
- Collaborate in social media communication and editorial campaigns across all platforms according to the yearly set calendar in conjunction with the digital marketing team.
- Execute and present the monthly closing report, including brand performance and project updates.
- Conduct timely market visits and recommend corrective actions based on findings.
- Generate item codes and barcodes for newly launched products.
- Monitor and consolidate the stock level of all procured product lines to support and suggest order placements with the procurement team, after obtaining the brand manager’s approval.
Job Dynamics & Interfaces
Internal:
- Brand Team
- Category Team
- Digital Marketing Team
- Market Research Team
External:
- Other Affiliates as needed
Required Job Qualifications & Competencies
Education & Experience:
- [Specify Educational Qualifications]
- [Specify Experience Requirements]
Competencies Profile
- [Refer to competencies mapping]
Special Working Conditions
