The Program Manager is responsible for overseeing the implementation and review of product management guidelines while supporting cross-functional teams aimed at improving these guidelines. The role involves assisting the Head of Product with managing product financials, marketing, process improvement, business development, and digital solutions, specifically focusing on the Government Housing Program proposition.
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Key Accountabilities:
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Product & Digital Solutions:
- Introduce and revamp products and campaigns to increase Home Finance revenue in line with the business plan.
- Oversee the end-to-end implementation of the Home Finance Remote Sales Solution Journey, ensuring the achievement of acquisition and KPI targets.
- Design and publish monthly product dashboards to track product-related trends and business objectives related to key performance indicators (KPIs).
- Monitor the performance of the Product Line against key measures, providing insights and recommendations regarding performance.
- Collaborate with operations, sales, and other stakeholders to ensure a comprehensive understanding of product processing requirements.
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Financials:
- Monitor portfolio and sales performance against established business objectives for customer net revenue, expenses, and loss provisions.
- Assess the effectiveness, revenue generation, and profitability of existing and new products.
- Collaborate with the Product Head and finance team on annual budget plans for the home finance business.
- Support the design and testing of financial models to forecast product feasibility based on practical business assumptions and empirical data.
- Track the accuracy of profit rates and fees by monitoring profit rates, margins, and implementation of new bookings.
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Marketing:
- Track the effectiveness of Home Finance products and marketing campaigns.
- Oversee the rollout of new products and campaigns to the branch network, call center, and sales teams.
- Work with the marketing team to create customer FAQs, application forms, product feature flyers, and customer communications.
- Collaborate with the marketing team on digital marketing campaigns and initiatives, including social media ads, Google Ads, and email marketing.
Qualifications:
- University degree with at least 7 years of relevant experience, including a minimum of 1 year in Home Finance Product, Policy, Marketing, Business Development, or Operations.
- Strong understanding of market dynamics and key drivers within the banking industry.
- Knowledge of UAE banking practices, regulations, and risks.
- Proficient analytical and project management skills.
- Background in business management and revenue management.
- Excellent planning, organization, interpersonal, and communication skills.
- Ability to manage conflicting priorities and deadlines.
Location: Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates
Work Conditions: Full-time
