About the Job
The role is responsible for overseeing the implementation and review of product management guidelines while supporting cross-functional teams to enhance them. The individual will assist the Head of Product in managing product financials, product marketing, process improvement, business development, and digital solutions, specifically focusing on the Government Housing Program proposition.
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Key Accountabilities
Product & Digital Solutions:
- Assist in introducing and/or revamping products and campaigns to increase Home Finance revenue in line with the business plan.
- Responsible for the end-to-end implementation of Home Finance Remote Sales Solution Journey, ensuring delivery of acquisition and KPI targets.
- Design and publish monthly product dashboards to reflect product-related trends and business objectives on key KPIs of performance management.
- Monitor performance of Product Line against key measures and provide reports with recommendations on performance.
- Interface with operations, sales, and other ADIB stakeholders to ensure comprehensive understanding of product processing requirements and achievement of business targets.
Financials:
- Monitor portfolio & new sales performance against set business objectives for customer net revenue, expenses & loss provisions.
- Assess the effectiveness, revenue generation, and profitability of new and existing products.
- Collaborate with the Product Head and finance team on annual budget plans for the home finance business.
- Support the Product Head in designing and testing financial models to forecast new product feasibilities based on practical business assumptions and empirical data.
- Track the accuracy of profit rates & fees by monitoring profit rates, margins, and implementation of new bookings monthly.
- Oversee HF incentive & payout processes & schemes.
Marketing:
- Track the effectiveness of HF product & marketing campaigns.
- Facilitate the rollout of new products & campaigns to the branch network, call center, and sales teams.
- Collaborate with the marketing team to create HF FAQ flyers, customer application forms, declaration forms, product feature flyers, customer letters, etc.
- Work closely with the marketing team on digital marketing campaigns & initiatives throughout the year, including ATL, social media ads, Google Ads, email marketing, etc.
Requirements
- University degree with 7 years of relevant experience, including at least 1 year in Home Finance Product/Policy/Marketing/Business Development or Operations.
- Understanding of market/industry dynamics and key drivers of market conditions.
- Good knowledge of UAE banking practices, regulations, and risks.
- Strong analytical skills and project management skills.
- Business management/revenue management background.
- Excellent planning, organization, interpersonal, and communication skills.
- Ability to manage conflicting priorities and deadlines.
