About the Role
The Public Relations Officer is responsible for managing all media and public relations activities, both internally and externally. This role ensures that the organization maintains the appropriate profile and publicity to support its vision and brand messaging.
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Job Responsibilities
- Develop and implement public relations strategies to enhance the organization's image and visibility.
- Create and distribute press releases and media materials to targeted media outlets.
- Cultivate and maintain relationships with journalists, bloggers, and key media contacts.
- Coordinate and manage media interviews, press conferences, and other public appearances.
- Monitor and analyze media coverage to assess the effectiveness of PR strategies.
- Respond to inquiries from the media and the public in a timely and professional manner.
- Collaborate with internal teams to ensure consistent messaging and branding.
- Plan and execute public relations events, product launches, and promotional activities.
- Manage and update content on the organization's website and social media platforms.
- Provide crisis communication support and manage damage control in case of negative publicity.
- Research and stay informed about industry trends, competitors, and relevant news.
- Prepare executives and spokespersons for media interactions and public speaking engagements.
- Evaluate sponsorship and partnership opportunities to enhance the organization's reputation.
- Track and report on key performance indicators (KPIs) related to public relations efforts.
- Collaborate with marketing teams to align PR activities with overall marketing strategies.
- Advise leadership on public relations matters and potential reputational risks.
- Stay current on ethical standards and industry best practices in public relations.
- Foster positive relationships with stakeholders, including customers, employees, and community members.
- Support the implementation of HSE initiatives, participate in safety awareness activities, and contribute to incident reporting and resolution in alignment with company and IMS policies.
Job Knowledge & Skills
- Experience in managing media relations in a Local Authority and/or private sector environment.
- Business awareness and a good knowledge of current affairs, including knowledge of local government services and/or the private sector.
- Excellent communication and presentation skills.
- Taking initiative and demonstrating agility in a dynamic environment.
- ERP knowledge, preferably with SAP functional skills, is a requirement to be successful in this role.
Job Experience
- Minimum of 5 years working experience, with at least 3 years of relevant working experience.
- 2 years of experience in the GCC is a plus.
Competencies
- Agility
- AI Fluency
- Resilience
- Quality (Level 2)
- Leadership (Level 2)
- Public Relations (Level 2)
- Standards and Procedures (Level 2)
- Relationship Management (Level 2)
- Clerical/Administrative (Level 2)
- Administrative Services (Level 2)
Education
- Bachelor's Degree in Business Administration or a related field.
