About the Role
The Marketing Assistant Manager is an integral part of a team dedicated to executing property-level communications aimed at enhancing the hotel's image. Under the guidance of the Manager of Marketing and Communication, this position involves promoting on-brand messaging through various channels—traditional, digital, and social media. The primary goal is to drive consumer awareness and preference, increase market share, and build portfolio and brand awareness. This role also focuses on developing partnerships with the regional eCommerce and Marketing teams to ensure local, social, and digital marketing efforts align with the organization's selling initiatives.
Ready to apply for roles like this?
Unlock the company name and direct application link. Subscribers get instant access to fresh jobs across Dubai, Abu Dhabi and Riyadh, many with visa support.
Unlock employer & apply directly
Candidate Profile
Education and Experience
- 2-year degree from an accredited university in Marketing, Public Relations, Business Administration, or a related major, and 2 years of experience in sales, marketing, digital, or a related professional area; hospitality marketing or digital advertising experience preferred
OR
- 4-year bachelor’s degree in Marketing, Public Relations, Business, or a related major; no work experience required.
Core Work Activities
Building Successful Relationships that Generate Sales Opportunities
- Assists with the execution of the annual marketing plan within budget.
- Provides support to Operations, Food & Beverage, and Sales teams for executing promotions and campaigns that target in-house guests, driving incremental revenue to the hotel.
- Collaborates with advertising agencies on tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.
- Assists with managing F&B media schedules, email marketing, and display advertising; stays informed about the performance of online programs and initiatives, identifying opportunities and issues.
- Ensures alignment of all hotel advertising across digital channels with brand voice.
Social Media Content Management
- Supports the facilitation of social media engagement and content updates on local digital channels (e.g., hotel website, travel sites).
- Assists with promotional campaigns related to F&B, weddings, spa, rooms, and conferences through relevant digital and social media channels.
- Engages in proactive online reputation management by addressing guest comments (positive or negative) in social media channels.
Public Relations and Visual Asset Management
- Participates in developing a comprehensive PR plan every quarter with the agency.
- Maintains a comprehensive list of local media contacts, especially food critics and bloggers.
- Manages assigned accounts via the media account management system.
- Assists in writing and distributing press releases for property events, promotions, and outlets.
- Supports execution of hotel-sponsored events and community/government relations activities.
- Helps manage external vendors and media agencies.
- Supports photography coordination for F&B advertising, collateral, and public relations, including seasonal or festive promotions.
- May serve as a point of contact for regionally approved local photographers for food, amenity, and property imagery.
Direct Marketing and Collateral Development
- Assists with the coordination and execution of hotel and F&B printed materials.
- Controls quantity and inventory of all hotel marketing collateral, ensuring comprehensive filing.
- Supports the production of property, F&B display, and temporary signage in public areas.
- Assists in executing F&B direct marketing activities.
- Ensures all collateral meets brand standard guidelines and compliance with Brand Standard Audit (BSA).
General
- Assists in developing, coordinating, and executing all communications activities.
- Helps publish hotel newsletters.
- Supports communications duties as necessary.
- Assists in liaising and executing joint F&B promotions.
- Works with the Manager of Marketing and Communication to ensure regular updates to the hotel’s website and related websites.
- Provides marketing assistance and acts as a subject matter expert for GMs, Sales Leaders, and Managers.
- Stays informed about competitive collateral, advertising, and evolving digital marketing trends.
- Performs other reasonable job duties as assigned by the manager.
Benefits and Opportunities
- Join a global team known for exceptional hospitality and luxurious service.
- Learn and exemplify the foundational "Gold Standards" guiding the organization.
- Experience a culture that values creativity, thoughtfulness, and compassion.
- Benefit from opportunities for professional and personal development.
