RC RAK, Multi-Property Marketing Manager

About the Role
The Marketing and Communications Manager plays a crucial role in creating and executing property-level communications aimed at enhancing the hotel's image. Reporting to the Director of Marketing and Communication, this position focuses on promoting on-brand messaging through traditional, digital, and social media channels. The ultimate goals include driving consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness. This role specifically emphasizes showcasing Food and Beverage promotions to hotel guests and local patrons. In collaboration with regional eCommerce and Marketing teams, the manager ensures that all local, social, and digital marketing efforts are effectively integrated with organizational selling efforts. Success in this role is measured by contributions to the property's sales and revenue strategy, social media engagement, and effective resource utilization to create compelling marketing and communication campaigns.

Candidate Profile

Education and Experience
Required:

• 2-year degree from an accredited university in Marketing, Public Relations, Business Administration, or a related major with 4 years of experience in sales, marketing, digital, or a related professional area; hospitality marketing or digital advertising experience preferred.
  OR
• 4-year bachelor's degree in Marketing, Public Relations, Business, or a related major with 2 years of experience in sales, marketing, digital, or a related professional area; hospitality marketing or digital advertising agency experience preferred.

Core Work Activities

Hotel Marketing and Advertising

• Executes annual marketing plan to budget in consultation with the GM, Food and Beverage leader, Operations leaders, Director of Marketing Communications, and cluster marketing and eCommerce teams.
• Partners with Operations, Food & Beverage, and Sales teams to execute promotions and campaigns targeting in-house guests to drive incremental revenue.
• Acts as the liaison between the marketing department and the advertising agency, managing tactical advertising campaigns' creative and media plans, particularly for Food and Beverage promotions.
• Manages Food & Beverage media schedules and ensures prompt settlement of accounts.
• Collaborates with property Revenue Management to verify correct offer loading and orientation of advertisements toward relevant consumer groups.
• Executes email marketing, and display advertising.
• Maintains active engagement with Cluster eCommerce manager to ensure alignment and effective communication about online programs and initiatives.
• Ensures all digital advertising aligns with brand voice.

Social Media Content Management

• Facilitates social media engagement and updates content in local digital channels (e.g., hotel website, travel sites).
• Develops and executes promotions campaign for Food & Beverage, weddings, spa, rooms, and conferences through relevant digital and social media channels.
• Engages in proactive online reputation management by managing guest feedback in social media channels.

Public Relations and Visual Asset Management

• Develops a quarterly PR plan with agency and executes it after GM sign-off.
• Maintains a comprehensive list of local media contacts, emphasizing food critics and bloggers.
• Manages assigned accounts using the media account management system.
• Writes and distributes all press releases for property events, promotions, and outlets.
• Oversees hotel-sponsored events, community/government relations activities, and press promotional activities.
• Supports PR strategy execution to drive quality press coverage through media engagement.
• Ensures the completion of monthly news clippings and mention reports for distribution.
• Manages external vendors and media agencies while collaborating with agency partners and the continent PR leader for strategic media buys.
• Identifies and evaluates PR leads for media engagement.
• Coordinates photography for F&B advertising, collateral, and public relations, ensuring alignment with brand voice.
• Acts as the primary contact for local photographers, managing seasonal and festive promotions in partnership with marketing teams.

Direct Marketing and Collateral Development

• Coordinates and executes printed materials for the hotel and Food & Beverage.
• Manages the quantity and inventory of all marketing collateral, ensuring proper filing systems.
• Assists in producing property, F&B display, and temporary signage in public areas.
• Promotes monthly collection of competitor collateral and publicity.
• Manages execution of F&B direct marketing activities while verifying compliance with brand standards.

General

• Assists in developing, coordinating, and executing all communications activities with a focus on property F&B promotions.
• Aids in publishing hotel newsletters and supporting communication functions as needed.
• Collaborates with eCommerce teams to ensure the hotel website is regularly updated.
• Partners with the Director of Marketing to create marketing plans aligned with hotel sales and revenue strategy.
• Provides training and marketing leadership for GMs, Sales Leaders, Managers, and Revenue leaders as a subject matter expert.
• Reports on the success of property marketing and eCommerce performance in collaboration with property and eCommerce teams.
• Remains informed about competition and ongoing trends in digital and marketing efforts.