About the Role
This position is responsible for developing and implementing marketing strategies aimed at achieving RevPar and share-of-wallet goals for various departments, including spa, food and beverage, retail, concierge, and front office. The role manages all in-hotel messaging to guests and ensures that hotel webpage content remains up-to-date. Collaboration with key departmental leaders and teams is essential to assist with the development and execution of marketing plans and goals. Additionally, the role involves managing workflow with the on-property graphic designer to verify that all marketing materials align with strategy and budget.
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Candidate Profile
Education and Experience
- 2-year degree from an accredited university in Business Administration, Marketing, Sales, or a related major; 3 years' experience in Marketing or a comparable professional area.
- OR
- 4-year bachelor's degree in Business Administration, Marketing, Sales, or a related major; 1 year experience in Marketing or a comparable professional area.
Core Work Activities
Conducting Marketing Activities to Achieve Departmental Goals
- Implements regular tracking of initiatives to determine results.
- Updates hotel webpage content as needed to ensure up-to-date accuracy.
- Manages all in-hotel messaging to guests, including AstroVision, Janus, plasma screens, front desk electronic signage, in-room and in-hotel collateral, iConnect, entertainment guides, duratrans, pole banners, on-hold messages, in-room videos, transportation videos, wayfinding, fast maps, key cards, etc.
Developing and Implementing Marketing Strategies
- Liaises with key operators of each department to determine goals and marketing needs.
- Works with the hotel Director of Public Relations to provide communications tools for implementing local/regional publicity and promotional initiatives.
- Collaborates with brand Vice Presidents and Brand Marketing Managers for implementing brand leisure, transient, and group market strategies at the hotel level.
- Coordinates and implements elements of the Strategic Alliance partner marketing program.
Maximizing Revenue
- Develops, plans, and executes programs necessary to achieve stated revenue goals.
- Manages workflow with the on-property graphic designer to ensure all in-house marketing messages/materials are on-strategy and within budget.
- Liaises with brand VPs regarding local/regional media needs related to non-rooms revenue initiatives.
Managing and Conducting Human Resources Activities
- Interviews, selects, and trains employees.
- Directs the work of employees.
- Sets and adjusts employees' pay rates and hours of work.
- Handles employee complaints and executes disciplinary action as needed.
- Evaluates employee productivity and efficiency for recommending promotions or changes in status.
- Conducts annual performance appraisals with direct reports according to Standard Operating Procedures.
