About the Role
We are looking for a Regional Digital Junior Executive (Freelance) to join our Middle East Regional Office in Dubai. Working closely with the Regional Head of Digital, you will assist in launching, managing, and improving digital advertising campaigns for our schools across the Middle East. Your goal will be to ensure that all campaigns are accurate, on-brand, and effectively drive awareness and quality enquiries.
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The Role:
As a Regional Digital Junior Executive, your responsibilities will include:
- Setting up and launching approved campaigns on Google Ads and Meta (Facebook/Instagram)
- Checking targeting, naming, copy, creative, links, and scheduling before campaigns go live
- Monitoring spend, pacing, and performance, and making routine optimisations within agreed guardrails
- Flagging underperformance, tracking problems, and addressing platform disapprovals promptly
- Verifying URLs, UTMs, and conversion tracking before launch
- Preparing weekly performance updates and keeping campaign trackers up to date
- Coordinating creative assets, approvals, and launch calendars with regional and school Marketing and Communications (MAC) teams
- Supporting SEO work, including keyword research, metadata updates, and blog optimisation
The Successful Candidate will possess:
- 3 years’ experience in a marketing team, agency, or client-side
- Hands-on experience with Google Ads and Meta advertising
- Experience developing campaigns, including creative materials
- Good analytical skills, with an understanding of ROI and KPIs
- Excellent written and verbal communication skills
- Strong organisation and attention to detail
- Experience working with people from different cultures and nationalities
- Experience with Power BI or Looker Studio, or in education or a performance marketing agency (desirable)
- Bachelor’s degree (desirable)
Work Environment
Join a committed and innovative team as part of the world’s leading international schools organization. Our 80+ international schools educate over 80,000 students from kindergarten through secondary education across the globe.
We are driven by a unifying philosophy: we are ambitious for our students, our people, and our family of schools. Our exclusive collaborations with prestigious institutions such as UNICEF, MIT, IMG Academy, and Juilliard place us at the forefront of educational thinking while creating life-changing experiences for students.
Diversity and Inclusion
We are an equal opportunities employer dedicated to creating a diverse and inclusive workforce. We value individuals from all backgrounds, including those with different abilities and neurodivergent conditions, as well as those who identify with various protected characteristics. We are also committed to ensuring the highest possible safeguarding standards in our schools and expect every employee to share this commitment.
