Regional Digital Website, SEO & CRO Freelancer

About the Role
We are seeking a Regional Digital Website, SEO & CRO Freelancer to join our Middle East Regional Office in Dubai. In this role, you will collaborate with the Regional Head of Digital to update and improve our school websites across the Middle East. Your responsibilities will include making CMS changes, implementing SEO improvements, and optimizing conversion rates to enhance the parent journey and generate quality enquiries.

Responsibilities

• Publish and update school website pages, landing pages, forms, and calls to action in Sitecore or the relevant CMS.
• Check pages on mobile and desktop for accuracy, accessibility basics, and brand consistency.
• Implement on-page SEO improvements, including titles, descriptions, headings, internal links, and alt text.
• Support keyword mapping, content refreshes, redirects, and technical SEO fixes.
• Review Search Console and SEO monitoring outputs to identify issues and opportunities.
• Review parent journeys, enquiry forms, and CTAs, implementing approved CRO tests.
• Test forms, thank-you pages, and tracking with the analytics team.
• Maintain a tracker of website, SEO, and CRO changes and share updates with regional and school teams.

Requirements

• Approximately 3 years of hands-on experience in website content management, SEO, or website optimization (agency or in-house).
• Practical experience with a CMS (Sitecore desirable).
• Working knowledge of on-page SEO, Google Search Console, and GA4.
• Basic understanding of CRO, landing pages, website forms, and user experience.
• Comfortable testing changes and interpreting simple website KPIs.
• Strong organizational, attention to detail, and communication skills.
• Ability to work across cultures and meet agreed deadlines.
• Experience in education or service-sector marketing (desirable).
• Bachelor’s degree (desirable).

Benefits

• Join a committed and innovative team as part of the world’s leading premium schools group.
• Access to a network of like-minded professionals across the globe.
• Opportunities to contribute to educational initiatives with prestigious institutions such as UNICEF and MIT.