About the role
As Regional Marketing Manager for Africa and Türkiye, you will translate and execute commercial priorities into focused, measurable marketing plans that drive pipeline growth, partner activation, customer engagement and brand strength across the territories. Operating within a two-tier go-to-market model, the role combines end-to-end territory marketing responsibility with hands-on channel marketing ownership. You will lead the execution of marketing activities, including demand generation, physical and digital events, campaigns, and other marketing activations. You will also manage the territory marketing budget, measure performance, and optimize investments to maximize commercial impact. This role requires close collaboration with Sales leadership, Channel Business Managers (CBMs), Distribution Channel Managers (DCMs), Technology Partner Managers, Global Marketing, and EMEA Marketing to align priorities and maximize commercial impact. You will report to the Head of Regional Marketing, EMEA.
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What you will do
- Own and drive the annual marketing plan for Africa and Türkiye, aligning marketing investments and activities with commercial objectives, regional priorities, and growth targets.
- Partner with Sales, CBMs, and DCMs to identify priority markets, growth opportunities, and strategic initiatives.
- Develop and execute joint marketing plans with distributors, resellers, and technology partners to strengthen engagement and generate demand.
- Lead demand generation activities across the region, including trade shows, partner and customer events, webinars, digital campaigns, and other field marketing initiatives.
- Localize and activate global and EMEA campaigns to meet local market needs, target audiences, and commercial priorities.
- Define and track campaign objectives, KPIs, pipeline contribution, and ROI, using insights to optimize marketing performance and future investments.
- Manage the regional marketing budget and partner marketing funds, ensuring effective allocation of resources and compliance with governance requirements.
- Build trusted relationships with sales leadership and key partners, serving as the primary marketing contact across Africa and Türkiye.
What you bring
We are looking for someone with:
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in B2B marketing, specifically in a two-tier channel model.
- Strong experience in developing and executing marketing plans with channel partners.
- Strong commercial mindset and understanding of how marketing contributes to growth.
- Experience managing multiple projects, priorities, budgets, and stakeholders across markets.
- Digital mindset and experience delivering multi-channel demand generation programs.
- Ability to build trusted relationships with Sales, partners, and cross-functional teams.
- Experience working across cultures and geographies.
- Native or bilingual proficiency in English; professional working proficiency in Arabic, French, and/or Turkish is an advantage.
How you will make a difference
- Excellent communication, collaboration, and stakeholder management skills.
- Experience from the technology and/or software industry preferred.
- Strong analytical skills and ability to use data to inform decisions and optimize marketing performance.
- Strong event and field marketing experience.
How we support you
- At our organization, we want you to have the opportunity to do meaningful work, develop your skills, and grow your career.
- Individual development plans aligned with your career goals.
- Access to training, learning resources, and certifications.
- Flexible working arrangements.
- Supportive leadership and regular feedback.
- Opportunities for cross-functional and cross-regional collaboration.
- Social activities and spaces to connect with colleagues.
