Regional Marketing Manager (ME)

About the role:
The Marketing Manager Middle East will have an exciting opportunity to shape and lead marketing for one of the most dynamic and strategically important regions. As the regional marketing lead, they will develop and deliver an integrated strategy that builds the brand, strengthens market position, and supports business priorities in the Middle East. The role may be based in Riyadh, Dubai, or another suitable Middle East location, depending on business need and the successful candidate.

While firmly embedded in the Middle East practice, the Marketing Manager will also be part of a world-class global Marketing team, collaborating with talented specialists across brand, content, digital, events, communications, creative, and client intelligence. They will draw on this global expertise to translate regional priorities into distinctive campaigns, thought leadership, events, and market-facing programs—bringing the best of global capabilities to the Middle East while ensuring marketing remains relevant and impactful in the local market.

What your day will look like:

Marketing strategy and campaign delivery

• Develop and deliver an annual Middle East marketing plan aligned with the company’s global marketing strategy and the region’s business priorities.
• Lead integrated, multi-channel campaigns that strengthen awareness of capabilities, sectors, solutions, and people across priority Middle East markets.
• Translate regional opportunities and business priorities into clear audience strategies, campaign briefs, messaging, content plans, and activation programs.
• Manage the regional marketing calendar and ensure coordinated, high-quality delivery across digital channels, content, events, sponsorships, and partner activity.
• Establish objectives and measures of success for key marketing initiatives; monitor results and use insight to refine future activity and investment.
• Act as a steward of the brand, ensuring regional materials and experiences are consistent with global standards while remaining relevant to local audiences.

Content thought leadership and digital marketing

• Identify timely themes, client needs, and market developments that can be translated into distinctive campaigns, thought leadership, and executive visibility opportunities.
• Develop and manage a regional content pipeline in partnership with subject matter experts and global content, communications, digital, and social media colleagues.
• Shape briefs and oversee the development of client-facing content, web pages, email campaigns, social media assets, videos, and other marketing materials.
• Strengthen the digital discoverability and reach of Middle East content and campaigns, applying channel and audience insight to improve engagement.
• Partner with Communications and PR colleagues on media and reputation-building opportunities, in line with communications protocols and approved media approach.

Events sponsorships and external engagement

• Lead the regional strategy and delivery of client events, webinars, conferences, and sponsorships, ensuring each investment has a defined audience, objective, and follow-up plan.
• Oversee event delivery from concept and promotion through logistics, on-site execution, audience engagement, and post-event measurement.
• Evaluate relationships with associations, industry bodies, and external partners and recommend opportunities that advance visibility, credibility, and thought leadership.
• Work with relevant colleagues to ensure event-generated engagement and insights are captured and used to inform future marketing and client activity.

Market insight and growth enablement

• Develop a strong understanding of the practice, priority audiences, sectors, services, competitors, and growth opportunities.
• Monitor market, client, and competitor developments and turn relevant insight into actionable marketing recommendations.
• Lead and coordinate priority RFPs, pitches, and proposals across the Middle East, partnering with regional leadership and subject matter experts to develop compelling, differentiated, and client-focused submissions.
• Maintain high-quality regional credentials, case studies, and proposal content, while tracking outcomes and feedback to continually strengthen future responses.
• Partner with regional leaders and Business Development (BD) colleagues to support priority pursuits, client programs, and growth initiatives with targeted marketing insight, messaging, and materials.
• Provide marketing input into selected pitches, presentations, and client review materials where differentiated positioning, market insight, or campaign support will add value.
• Use available CRM and marketing data to support audience segmentation, campaign activation, and measurement; encourage accurate capture of relevant engagement data.

Leadership and collaboration

• Coach and develop the Middle East Marketing and BD Executive, currently based in Dubai, with clear priorities and a strong focus on marketing delivery.
• Build trusted relationships with Middle East partners and professionals, serving as a strategic marketing adviser and constructively prioritizing activity against agreed objectives.
• Collaborate with colleagues across Marketing, BD, Communications, PR, Digital, Creative, Events, and Client Intelligence to bring the best of the global function to the region.
• Manage relevant regional marketing budgets, external suppliers, and agencies, ensuring effective use of resources and consistent delivery standards.
• Share regional learning and contribute to global Marketing initiatives, tools, and ways of working.

The team:
The role will report into the global Marketing function and work closely with global Marketing leadership, Middle East leadership, the Middle East Marketing and BD Executive, EMEA, and global Marketing colleagues, and relevant BD and Communications colleagues. The global Marketing function comprises ~40 professionals covering brand, campaigns, content, digital, events, and pitches / RFPs across the network.

What we are looking for:
We are looking for an experienced and commercially minded marketing professional who can set direction and deliver. The successful candidate will combine strong strategic judgment with hands-on execution, understand how to build a brand and engage professional-services audiences, and be comfortable navigating the pace and complexity of the Middle East market.

This is an opportunity for a collaborative, curious, and self-motivated individual to shape a more integrated marketing approach in an important growth region.

Essential criteria:

• At least five years of progressive marketing experience, preferably within professional services, B2B services, or another complex, multi-stakeholder environment.
• Demonstrated experience developing and delivering integrated marketing strategies and campaigns across multiple channels.
• Strong understanding of brand, content, digital marketing, events, and audience engagement, with the ability to connect activity to business objectives.
• Experience using data, market insight, and performance measures to inform priorities and evaluate marketing effectiveness.
• A strong understanding of the Middle East business environment, including regional market dynamics, cultures, and stakeholder expectations.
• Excellent written and spoken English, including the ability to develop clear briefs, messaging and polished client-facing content. Arabic or other regional language capability is desirable but not essential.
• Proven ability to advise, influence, and build credibility with partners and senior stakeholders.
• Strong project-management skills and the ability to move between strategy and hands-on delivery while managing multiple priorities and deadlines.
• Experience managing or developing team members and coordinating work across functions, markets, and time zones.
• Sound judgment, curiosity, initiative, and a collaborative, solutions-oriented approach.
• Advanced Microsoft Word, Excel, and PowerPoint skills. Experience with Salesforce, HubSpot, or comparable CRM and marketing-automation platforms is advantageous.
• Knowledge of immigration, global mobility, or legal services is advantageous but not essential.

What we offer:
A career will provide you with the opportunity to work in an exciting environment for a broad range of clients, where no two days will be the same. You will face interesting challenges and will work with dedicated, friendly, and ambitious people, where providing exceptional client service is at the core of what we do. We are extremely proud of our diverse workforce, and we are fully committed to providing equal opportunities.

At the company, we value our employees and are committed to providing a comprehensive benefits package that supports your well-being and professional growth. Our Saudi Arabia offerings include:

• Competitive Salary: We offer salaries that reflect your skills and experience.
• Health and Wellness: Private medical insurance including dental cover, and free Headspace membership.
• Lifestyle and Family Support: Ticket allowance, advance housing policy, and children’s education policy.
• Time Away from Work: 22 days annual leave + public holidays, volunteering leave, and long service leave.
• Professional Development: Access to our e-learning platform, mentoring schemes, and training bursaries (where applicable).

Who we are:
We are more than a global immigration services provider – we are pioneers shaping the future of mobility. With a passion for navigating the complexities of immigration, we help individuals and businesses transcend borders, unlocking opportunities around the world. As a diverse, forward-thinking, global business, we combine deep expertise with innovative technology to craft solutions that not only simplify the immigration process but also drive strategic success for our clients. Whether it is assisting multinational companies or helping people start new chapters in their lives, we are driven by the belief that global movement is the key to unlocking a world of possibilities.

We are proud of our team spirit, and we like to reflect this in the way that we work and everything we do. Our Responsible Business Practices (“RBP”) prioritise social responsibility through a cohesive strategy covering five key focus areas of Wellbeing, Diversity, Equity and Inclusion, CSR, Pro Bono, and Sustainability. Our RBP initiatives offer great opportunities for everyone to feel included, get involved, and shape thoughtful initiatives and activities.