Location: Dubai, United Arab Emirates
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About the Role
As the Regional Marketing Manager for the Middle East, Turkey & Sub-Saharan Africa region, you will define and execute the annual Field and Channel Marketing strategy across your region. Acting as a strategic business partner to the Regional Direct & Indirect Sales Team, you will ensure marketing programs directly contribute to pipeline acceleration, revenue growth, partner engagement, and brand visibility.
Key Responsibilities
- Develop and execute the annual regional Field Marketing plan aligned to revenue and pipeline targets.
- Partner with Sales and Channel leadership to define GTM priorities and vertical focus areas.
- Execute integrated enterprise B2B campaigns across digital, field, and partner channels.
- Drive webinars, executive roundtables, workshops, tradeshows, and industry conferences.
- Collaborate with distributors and partners to co-create joint demand generation programs.
- Manage Coop planning, execution oversight, and ROI tracking.
- Own end-to-end management of regional events including logistics and reporting.
- Track KPIs including pipeline contribution, conversion rates, and event ROI.
- Collaborate with ABM Campaigns, Digital, and Product Marketing teams to align messaging and programs.
Minimum Requirements
- 7+ years of field and/or channel marketing experience within the META region.
- Proven experience in B2B technology marketing (cybersecurity preferred).
- Strong understanding of Middle East, Turkey, and Sub-Saharan market dynamics.
- Experience with Salesforce, marketing automation tools (e.g., Marketo), and reporting platforms (e.g., Power BI).
- Demonstrated ability to balance strategic planning with hands-on execution.
- Excellent organisational skills with the ability to run multiple projects and meet deadlines.
- Proven experience of working on an individual basis as part of a larger disparate geographical team with remote management.
- Experience managing live and virtual events.
- Strong stakeholder management skills.
- Fluent English.
- Based in Dubai.
Preferred Qualifications
- Bachelor’s degree in Marketing, Business, or related field.
- Experience in cybersecurity or enterprise software.
- Arabic or Turkish language skills are a plus.
What We Offer
- Opportunity to play a strategic role in accelerating cybersecurity growth across emerging markets.
- Exposure to enterprise-level global campaigns and regional GTM leadership.
- A collaborative culture built on trust, innovation, and impact.
At the company, we provide CAREERS and not only jobs. With the company employing 80,000 employees in 68 countries, our mobility policy enables thousands of employees each year to develop their careers at home and abroad, in their existing areas of expertise or by branching out into new fields. Together we believe that embracing flexibility is a smarter way of working. Great journeys start here!
