About the role:
The company is looking for a dynamic and experienced Sales Manager to lead our sales efforts within the Middle East. This is an exciting region with rapidly expanding opportunities for the company.
The ideal candidate will have a large B2B end-to-end sales experience in complex hardware/software solutions within the Middle East giga-project ecosystem. You will be responsible for driving regional sales growth, building strong relationships with customers, managing a pipeline of sales, and closing deals.
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What you will do:
- Design and execute a strategic business development plan based on the 2026 strategy to expand the customer base and ensure a dominant presence in the Middle East.
- Own the full sales cycle, from opening new doors to prospecting and high-impact presentations to negotiating complex contracts and closing high-value deals ($250k–$5M+).
- Expand business revenue in key verticals across the region including Location-Based Experience (LBX), Theme Entertainment, TV/Broadcast, Film, Esports, and Corporate.
- Leverage a strong ecosystem of existing and new System Integrators (SIs), and direct partners to unlock new fixed-installation and Giga-project opportunities.
- Liaise and influence key management and stakeholders and build credibility at all levels, including C-suite, Technical Directors, Government Officials, and Senior Principals.
- Partner with Solutions Design, Creative & Professional Services and Marketing teams to organize demos and targeted campaigns that address the needs of the fixed-installation market.
- Produce accurate monthly/quarterly forecasts and manage a robust pipeline using Salesforce and Clari.
- Demonstrate strong commercial acumen to work with Rev Ops, Legal & Finance teams to manage quotes, SOW documentation, and pricing for end-to-end project delivery.
Skills & Experience:
- 6+ years in complex hardware/software solution-led selling with a focus on high-value, long-cycle deals in KSA and the Middle East.
- Deep understanding of the Middle East giga-project ecosystem, culture, and ways of working.
- Proven expert in owning the full sales cycle and bringing in internal stakeholders as part of a Team Selling mindset.
- Strong proficiency in Salesforce and data-driven decision-making.
- Exceptional negotiation and presentation skills.
- Business level fluency in BOTH Arabic and English.
- Willingness to travel extensively (approximately 40%) across the region to visit project sites and partners.
- Experience in the Audio Visual industry is a bonus.
Behaviours & Values:
- High level of attention to detail: able to keep reports and documentation up to date.
- Winning mindset: being brave, bold and striving for growth.
- Driven: being proactive and passionate in seeking what might not immediately be apparent.
- Dependable: being both a team player and autonomous agent to drive results.
- Dynamic: being able to pivot quickly with an abundance of energy and resilience.
- No Ego: being approachable, authentic and humble.
Our benefits
- We have a suite of globally relevant competitive benefits packages to ensure we retain the best talent out there. Our benefits for every permanent hire globally include:
- Unlimited Paid Time Off - with a minimum time you must take set at 20% above statutory.
- Hybrid working between home and our offices (dependent on role and location).
- Mental health and wellbeing support - subscription to the Calm app, mental health first-aid buddies, and employee assistance programs.
- Gig allowance - £400 (or local equivalent) to spend on tickets every year to immerse yourself in our industries.
- Belonging policies - including (but not limited to) support for Parental, Fertility, Miscarriage, Menopause, and Transitioning.
- Training, coaching & mentoring.
