About the Role
As Regional Sales Manager for the Middle East, you will be responsible for initiating and developing business across the region. This strategic, hands-on position encompasses the entire sales cycle—from market development and lead generation to deal closure and post-sales support. Operating with a high degree of autonomy, you will manage your territory, accounts, and partnerships, while contributing to the broader regional strategy to drive revenue growth.
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Role and Responsibilities
Maintain Business Within New Accounts
- Achieve revenue, deliveries, margin, and DSO targets for POS, solutions, and services budget.
- Follow up on customer commitments and needs.
- Develop close relationships with VARs, distributors, and customers to increase account penetration (increased value adds) for POS business segments: Payment, Mobility, ECR, etc.
- Advocate for value-add sales: cash back, revenue sharing, and solution-based sales.
- Provide sales and business support and services to partners/customers.
Business Development
- Develop closer relationships with local business partners and customers to create conditions for new business opportunities (Transport, Mobile, financial inclusion, etc.) and cross-selling.
- Dedicate time to develop new markets with new/existing partners.
- Adhere to the process for market and prospect evaluations.
Lead Internal Actions
- Be accountable for internal actions with other departments (Marketing, Technical, Legal, Customer Sales Administration, Security, Finance, Treasury, Operations, etc.).
- Coordinate with Sales Administration, Technical Support, Marketing, and R&D Support to ensure relevant and timely support to partners/customers.
Reporting
- Provide regular adapted reporting: meeting minutes, trip reports, monthly reports, etc.
- Utilize SFDC extensively for forecasting and opportunity overview.
- Develop customer account planning and conduct competitive benchmarking, market updates, and database management.
- Create monthly forecasts and participate in communication plans (e.g., newsletters).
- Conduct project, technical, and financial follow-ups on a monthly basis.
Requirements
- Bachelor’s degree in Engineering, Business Administration, Sales, or Marketing (Master’s preferred).
- At least 5 years of experience in POS systems, payment solutions, or cash register software.
- Strong payment affinity required, with existing industry networking.
- Proven track record in regional sales and business development.
- Strong interpersonal and communication skills with the ability to build and maintain robust client relationships.
- Proficiency in CRM tools (e.g., Salesforce).
- Fluent in English; additional languages are a plus.
- Strong teamwork, networking, and reporting skills.
- Willingness and ability to travel extensively across the region.
