Regional Senior B2B Marketing Manager

The company CEMEA B2B Marketing team is a dynamic and dedicated group focused on driving business growth through innovative B2B marketing strategies. Our mission is to raise awareness and generate demand, accelerating product and solution adoption across the region.

The Regional Senior B2B Marketing Manager will connect regional product strategy to tactical sales and marketing execution, reporting to the CEMEA Head of B2B Marketing. You will partner closely with global and local teams to deliver programs that drive the adoption of the company's payment products and solutions, with a strong emphasis on eCommerce and Agentic Commerce.

Key Responsibilities

• Develop and execute regional marketing strategies in close collaboration with global and regional teams to achieve growth goals, including supporting the adoption of new digital payment and agentic commerce solutions.
• Become an expert on target audiences, developing compelling value propositions and messaging focused on innovation in commercial payments and commerce.
• Create marketing materials and experiential strategies aligned with regional priorities, highlighting key differentiators such as next-generation payment solutions.
• Lead and manage agencies on strategic marketing projects that support business objectives and drive tangible outcomes, emphasizing digital transformation and seamless payment experiences.
• Collaborate with global product and regional B2B marketing teams to promote thought leadership content and position the company at the forefront of digital commerce.
• Partner with regional communications leads to execute media and thought leadership programs, highlighting the company's role in shaping the future of payments.
• Plan and execute key client/industry events and campaigns to engage target audiences and drive demand for the company's commercial solutions, including innovative payment options such as Click2Pay.
• Build sales enablement content and localize digital assets to support B2B campaigns and product launches, ensuring teams can effectively communicate the company's latest commercial offerings.
• Activate ongoing marketing strategies and events to build awareness and drive demand, supporting both the launch and ongoing adoption of new solutions.
• Accelerate end-user adoption by leading client marketing initiatives in partnership with country teams, supporting activation, acquisition, and usage for commercial products—especially those leveraging digital and intelligent commerce capabilities.

This is a hybrid position. Expectation of days in the office will be confirmed by your Hiring Manager.

Qualifications
Basic Qualifications

• 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD

Preferred Qualifications

• 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD
• Experience in emerging payment and ecommerce trends, including digital transformation and intelligent commerce.
• Knowledge of Agentic commerce and Infused ecommerce.
• Experience with partner programs is a plus.
• Strategic thinker with a results-oriented, innovative mindset.
• Proven ability to discover customer insights and create impactful messaging.
• Strong written and verbal communication skills, including effective presentation abilities.
• Collaborative team player with strong organizational, analytical, and problem-solving skills.
• Financial acumen and data-driven decision-making skills.
• Ability to work effectively across diverse markets and cultures.

What Will Also Help

• Strong stakeholder management and ability to work in a matrixed environment.
• Excellent presentation and communication skills.