The Senior Manager, Marketing - Retail Media will drive the strategic marketing agenda for the company, strengthening market positioning, accelerating commercial growth, and deepening engagement with advertisers. The role will translate the company's data, media capabilities, and omnichannel solutions into compelling narratives that generate demand and revenue.
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Role Profile
- Develop and manage the annual commercial marketing calendar, aligning initiatives with retail shopping moments, advertiser demand cycles, and commercial priorities.
- Design and execute scalable programs and advertiser engagement initiatives, including proprietary events, partner activations, and industry programs that drive advertiser adoption and revenue growth.
- Partner with commercial & operations, product, and sales teams to ensure initiatives are aligned with monetization opportunities and commercial objectives.
- Define and communicate the company's value proposition to advertisers, agencies, and partners.
- Shape the external narrative through thought leadership, partner marketing programs, and industry storytelling to establish credibility and differentiation in the market.
- Lead the development of advertiser engagement formats, including the Annual event, partner summits, category showcases, innovation days, and thought leadership events.
- Own the development of sales and marketing materials, including sales decks, product narratives, case studies, media kits, and industry presentations.
- Translate product capabilities, data assets, and measurement solutions into clear and compelling advertiser value propositions.
- Ensure consistent positioning across onsite, offsite, and in-store media solutions.
Requirements
- Bachelor's degree in Marketing, Business, Economics, Communication, or any other related field.
- 10+ years of experience in media, marketing, or retail media, ideally within FMCG, e-commerce, or digital advertising environments.
- Strong strategic omnichannel marketing and brand positioning expertise.
- Experience developing go-to-market strategies and sales enablement programs.
- Proficient in media performance and marketing analytics tools.
What We Offer
At the company, we’re on a mission to create great moments, to spread happiness, to build experiences that stay in our memories for a lifetime. We’re proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do. Join us!
- Work in a friendly environment, where everyone shares positive vibes and is excited about our future.
- Work with over 45,000 diverse and talented colleagues, all guided by our Leadership Model.
