About the Role
This role is responsible for the Lifestyle & Localization Partnerships vertical within the loyalty program. It requires strategic development and management of the retail and lifestyle proposition, including non-air redemption/accrual partnerships aimed at delivering a localized proposition in key markets. This position is critical in driving customer engagement, increasing brand affinity, and maximizing revenue through strategic partnerships.
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Responsibilities
- Analyze projects and drive campaign results.
- Lead and mentor a team of loyalty program specialists, fostering a culture of motivation and a results-driven approach to meet divisional goals.
- Collaborate across departments, including marketing, operations, and IT, to ensure the loyalty program is fully integrated with the airline’s broader customer strategy.
- Develop and implement loyalty strategies that enhance the value of the frequent flyer program by integrating retail and lifestyle benefits.
- Expand and leverage the loyalty program’s non-air redemption portfolio (including Reward Shop & GuestPay) to meet commercial objectives.
- Develop and execute partnerships with retail, travel, and lifestyle brands to broaden the loyalty program's redemption and accrual network.
- Work with marketing, technology partners, and data analytics teams to create seamless loyalty experiences for customers and increase awareness of the loyalty program.
- Identify, negotiate, and manage strategic partnerships with lifestyle and retail brands to deliver unique value propositions that meet commercial objectives.
- Monitor and evaluate partnership performance to ensure alignment with commercial objectives.
- Build a network of global and regional lifestyle brands to enhance the loyalty ecosystem and increase the overall non-UAE partnership network base.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum 7 years in loyalty program management, customer engagement, or strategic partnerships, preferably in the airline and digital marketing space.
- Full understanding of the retail, travel (hotel & car rental), and lifestyle sectors and their integration into loyalty programs.
- Proficiency in CRM platforms, data analytics tools, and loyalty software.
- Strong negotiation and relationship management experience.
- Excellent written and oral communication and collaboration skills.
- Experience managing external partners/stakeholders.
- Ability to manage multiple priorities and work effectively in a fast-paced environment.
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
Additional Information
This role is within the Revenue & Commercial Division. The company is more than a national airline; it is shaping the future of global aviation from its hub in Abu Dhabi, connecting people across continents and cultures. Join this vision where the world is your workplace and extraordinary experiences take flight.
Recruitment Fraud Alert
Beware of fraudulent job offers from individuals or organizations claiming to represent the company. We will never ask for personal information, bank details, or payment during the recruitment process. Interviews are conducted face-to-face or via video/telephone before any formal offer. If you are asked for money, please treat it as fraudulent.
