The company is seeking a dedicated professional to enhance the rider experience through various initiatives focusing on retention, engagement, and loyalty. Our mission is to deliver an amazing experience—fast, easy, and to your door, operating in around 65 countries worldwide.
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Job Location
Dubai, United Arab Emirates
Key Responsibilities:
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Retention, Rider Value Proposition & Loyalty
- Own rider churn reduction strategy, focusing on early-life retention.
- Continuously enhance the overall Rider Value Proposition.
- Design and manage a structured rider loyalty framework.
- Analyze retention data to identify high-risk segments and structural gaps.
- Track key KPIs (Churn %, Retention Rate, Tenure trends, RSAT).
- Develop and execute action plans to improve retention and loyalty outcomes.
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Rider Engagement
- Develop and execute a comprehensive annual engagement roadmap aligned with business priorities.
- Lead structured recognition and motivation programs.
- Ensure engagement initiatives are measurable and linked to retention KPIs.
- Drive initiatives that strengthen rider attachment and sense of belonging.
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Rider Communications & Feedback
- Own in-app rider communication strategy and governance.
- Ensure clear, consistent, and aligned messaging.
- Establish structured rider feedback mechanisms (surveys, focus groups).
- Translate insights into concrete improvement initiatives and corrective action plans.
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Partnerships & Benefits
- Develop and manage third-party benefit partnerships.
- Launch value-added programs that enhance the Rider Value Proposition.
- Monitor adoption and measurable impact on retention metrics.
Qualifications:
- 5-8 years experience in managing large distributed workforce.
- Strong communication skills in English and preferably Hindi.
- Relevant experience must be extensively UAE-based.
- Previous experience working within delivery companies and closely with riders is highly desirable.
- Proven track record in reducing attrition or building engagement programs.
- Experience managing cross-functional stakeholders and communicating with senior leadership regularly.
- Experience launching incentive or loyalty initiatives, and loyalty program design.
- Background in building B2B partnerships on a large scale (banks, telecom, gyms, retail, etc).
- Field-oriented personality with strong analytical skills (Excel / dashboards).
- Background in logistics, ride-hailing, or FMCG field operations.
- Commercial mindset with strong negotiation skills.
