RWRSA- Content Creator & Graphic Designer

About the Role / Job Summary
The Content Creator & Graphic Designer is a vital member of the Communications and Marketing team, acting as a visual storyteller, brand ambassador, and guardian of brand standards. Collaborating closely with the Cluster Director of Communications, Cluster Social Media & Digital Marketing Manager, and destination partners, this role supports content strategy, digital storytelling, brand visibility, and commercial objectives.
This position blends content creation with graphic design capabilities, producing high-quality photography, videography, reels, social content, and branded collateral across all business units, including Rooms and Suites, Asaya Wellness, Culinary Collection, Retail, and Lifestyle Experiences. A keen creative eye, a commitment to accuracy, and agility in producing visual content are essential for strengthening brand awareness, enhancing digital presence, and contributing to revenue-generating initiatives.

Essential Duties and Responsibilities
Content Creation and Visual Storytelling

• Capture high-quality photo and video content across all areas, including rooms, suites, villas, F&B venues, wellness facilities, resort activities, beaches, marine life, and destination experiences.
• Produce content that aligns with brand standards, destination messaging, and luxury positioning.
• Develop storytelling concepts for social media, campaigns, public relations initiatives, and marketing programs.
• Deliver daily, weekly, and campaign-based content calendars in collaboration with the Social Media and Digital Marketing Manager.
• Edit photos and videos for digital platforms using Adobe Creative Suite.
• Produce content in varying outdoor conditions, including extended walking across large resort environments and hot climates.
• Ensure compliance with filming activities based on destination policies, regulations, and internal approvals.

Graphic Design and Brand Application

• Design digital and print assets such as social templates, brochures, menus, event materials, signage, collateral, and promotional pieces.
• Uphold brand standards across all visual materials, ensuring accuracy in layout, color, typography, and message delivery.
• Collaborate with PR, Marketing, Events, and Sales teams to design assets for campaigns, partnerships, and activations.
• Maintain an organized digital library of edited content, raw footage, and project files for recurrent use.
• Be fully accountable for adherence to brand guidelines, and ensure proper application of the brand by internal partners.

Digital and Social Media Support

• Support the Social Media and Digital Marketing Manager by creating tailored content for various platforms like Instagram, Facebook, YouTube, LinkedIn, and emerging platforms.
• Develop video storyboards, creative concepts, and motion-based content.
• Provide on-property coverage for hosted visits, experiences, and live events.
• Monitor digital trends, competitor activities, and best practices within the luxury sector for creative recommendations.
• Ensure the brand remains competitive and creatively relevant by staying informed about social media trends and audience behaviors.
• Proactively monitor social media channels to identify visual opportunities, trends, and potential issues, relaying relevant items to the Cluster Social Media and Digital Marketing Manager.

Destination Knowledge and On-Property Coordination

• Maintain comprehensive knowledge of all areas, including rooms, suites, villas, wellness spaces, culinary venues, experiences, and landscape developments.
• Coordinate with operational teams for setup of photo and video shoots ensuring luxury standards are met.
• Assist with content needs for media visits, influencers, VIP guests, and destination partners.
• Ensure all communicated and captured details are accurate, current, and in alignment with operational realities.

Administration, Organization, and Cross-Functional Support

• Maintain filing and archiving systems for easy access to creative assets.
• Track content requirements, approvals, usage rights, and production schedules in alignment with Communications protocols.
• Support various departments with content needs, ensuring requests meet brand and communications standards.

Standard Responsibilities

• Comply with all company policies.
• Serve as a brand ambassador ensuring clarity, consistency, and integrity in creative output.
• Maintain strong communication with the Communications team, providing timely updates.
• Adhere to digital conduct guidelines and ensure appropriateness in posted content under any circumstances.
• Promote the property’s amenities and unique attributes through compelling storytelling.
• Manage workload proactively, identifying creative opportunities.
• Foster relationships with internal departments to support operational alignment.
• Maintain high standards of performance, accuracy, and presentation.

Confidentiality
The Content Creator & Graphic Designer will access confidential information related to property, guests, operations, and brand strategy, which must remain confidential unless authorized for disclosure.

Health & Safety

• Comply with all health and safety regulations applicable to the workplace.
• Report hazards and unsafe conditions immediately.
• Attend all required training sessions, maintaining awareness of risk assessments and emergency procedures.
• Adhere to safety protocols when filming, working with equipment, or traveling for content creation.

Other

• This job description is not exhaustive; additional responsibilities may be assigned as needed.
• Flexibility in working hours is required, including early mornings, evenings, weekends, and holidays.
• Adaptability is key within pre-opening and operational environments.

Qualifications

• Bachelor’s degree in Graphic Design, Visual Communication, Digital Media, Photography/Film, or a related field preferred.
• Minimum 2–3 years of experience in content creation, photography, videography, or graphic design; luxury hospitality experience preferred.
• Advanced proficiency in Adobe Creative Suite, including Photoshop, Lightroom, Premiere Pro, Illustrator, and InDesign.
• Strong portfolio showcasing aesthetic, creative versatility, and technical skills.
• Excellent organizational and communication skills; English required, Arabic preferred.
• Ability to conduct extended outdoor shoots navigating large-scale resort environments.
• Essential professionalism, cultural intelligence, and discretion.

General Information

• Job Type: Full-time Permanent
• Location: Shura Island, Saudi Arabia
• Department: Sales & Marketing