About the Role
The Retail Sales Consultant is essential in meeting sales targets, converting leads into showroom visits, conducting test drives, and appraising trade-ins. This role ensures high customer satisfaction throughout the sales process while achieving key performance indicators (KPIs) and maintaining strong product knowledge. The position also involves outdoor sales efforts and collaboration with sales managers to optimize customer experiences.
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Job Responsibilities
Sales Performance
- Vehicle Sales: Achieve assigned monthly sales targets for vehicle sales.
- RME Accessories: Drive accessory sales per unit.
- KPI Achievement: Meet quarterly set non-financial KPIs.
Sales Process
- Outdoor Sales: Generate a sufficient number of outdoor appointments for prospective customers through telephone, web, CRM, or leveraging social media platforms to produce leads.
- Lead Conversion to Walk-ins: Convert phone and digital leads from social media into showroom walk-ins, increasing the potential for sales conversion.
- Lead Follow-up: Contact all customers who are leads from GCRM (call center) and digital sources within 2 hours for web leads and 4 hours for CRM leads.
- Test Drives: Offer and conduct vehicle test drives, providing customers with an experience of engine performance and key driving features.
- Trade-in Appraisal: Proactively offer trade-in facilities and appraise customers' vehicles for those interested in trading in.
- Manager's Second Facing: Request second-facing from the sales manager and provide necessary information about customer requirements and vehicles.
Customer Satisfaction
- Sales Satisfaction Index (SSI): Ensure customer satisfaction throughout the complete sales process from start to finish during the vehicle purchase journey.
- Mystery Shopping: Conduct the sales process according to customer handling standards, whether for walk-ins, telephone, or email inquiries.
Product Knowledge
- Quarterly Product Knowledge Test: Maintain knowledge of all products, including features, advantages, benefits (FAB), vehicle technologies, and unique selling points (USPs).
Educational Qualification
- Diploma or equivalent in a related field.
Work Experience
- 2-3 years of sales experience in the automobile or related industry.
Competencies
- Proficient in computer skills with good communication abilities.
- Fair knowledge and utilization of social media platforms such as Facebook, LinkedIn, Twitter, and Instagram.
Languages
- Proficiency in English is required (Arabic is a plus).
