About the Role
The Sales Leader will drive strategic growth in Saudi Arabia by owning senior customer relationships, developing high-value opportunities, and leading complex sales cycles through to close. The focus will particularly be on Saudi government entities and major organisations, enhancing the existing business development capability with senior executive engagement, strategic account leadership, and strong commercial execution.
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Key Missions
- Own and grow a portfolio of strategic Saudi accounts, with a strong focus on government and major enterprise customers.
- Build trusted relationships with senior executives and act as a credible senior representative in the Saudi market.
- Carry clear accountability for sales pipeline, revenue, opportunity progression, and deal closure.
- Lead complex, high-value sales opportunities, including programmes involving multiple stakeholders, system integrators, contractors, and technology partners.
- Manage commercial negotiations and high-pressure customer situations with diplomacy, resilience, and sound judgement.
- Protect corporate commercial and strategic interests while building long-term customer and partner relationships.
- Work closely with the existing Sales Manager, adding senior account leadership and closing capability to business development and pipeline-generation activity.
- Identify growth opportunities within existing accounts and proactively create new pipeline.
- Coordinate internal teams and external partners to ensure clear ownership, communication, and momentum throughout the sales cycle.
- Potentially take ownership of a major strategic Saudi partner/account relationship as the partnership develops.
Profile & Other Information
- Approximately 8-10+ years of relevant B2B sales, strategic account management, or business development experience, with sufficient seniority to operate independently at the executive level.
- Proven experience managing Saudi government accounts and/or major Saudi organisations.
- Demonstrable ownership of sales targets, pipeline, negotiation, and closing.
- Track record of winning high-value, complex opportunities; experience with deals around €1m+ is highly relevant.
- Strong experience navigating multi-stakeholder solution sales involving integrators, contractors, partners, and customer decision-makers.
- Confident and composed under pressure, with the ability to challenge appropriately, negotiate firmly, and preserve senior customer relationships.
- Fluent in Arabic and strong English communication skills.
- Based in Riyadh or willing to relocate to Riyadh.
Preferred Background
- Experience in security, biometrics, smart biometrics, digital identity, access control, cyber security, or adjacent technology solutions.
- Existing network across Saudi government entities and strategic Saudi organisations.
- Experience gained within a security technology vendor, system integrator, identity solution provider, or related environment.
- An engineering or technical foundation combined with a successful move into commercial/sales leadership can be advantageous.
- Saudi national candidates with the required commercial track record and network are particularly welcomed, although capability and fit remain critical.
What Success Looks Like
- Strong executive relationships established across priority Saudi accounts.
- A healthy, qualified pipeline with clear revenue accountability.
- Complex opportunities actively progressed and closed.
- Effective management of demanding customer situations without unnecessary senior escalation.
- A strong working partnership with the existing Saudi sales team, with clear complementary responsibilities.
- Credible senior representation across strategic government, enterprise, and partner relationships.
By choosing to work here, you will join a unique tech company offering a wide range of growth opportunities. You will contribute to a safer world while collaborating with an international community. Diversity is valued, and people from all walks of life are welcomed.
This role offers the opportunity to develop expertise, feel a sense of ownership and empowerment, in a global environment, as part of a company with ambition and the ability to change the world.
