About the Role
The Leisure Sales Manager is responsible for proactively generating new business and providing account management for both new and existing accounts. This position will work collaboratively with other sales team members to meet and exceed monthly revenue goals and will oversee the preparation and execution of action plans, negotiation of rates/contracts, and qualifying customers.
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Responsibilities
- Lead the hotel’s sales efforts with key leisure market accounts.
- Obtain up to 50-75 new key prospects on a weekly basis.
- Build a client base through outside sales calls, sales blitzes, cold calling, prospecting, direct mail, networking, and referrals.
- Manage day-to-day customer support with key agency accounts.
- Independently solicit and book business while maintaining customer relationships to achieve optimum market share.
- Identify and pursue prospective transient business using free market information and purchased lead sources.
- Analyze historical data and other statistical information (market segment, account mix goals), participate in customer interviews, and prepare customer call analysis reports.
- Identify gap periods (30/60/90 days & beyond) and recommend targeted sales & marketing strategies.
- Demonstrate thorough knowledge of the CRS system and GDS system.
- Maintain product knowledge including all relevant rate structures and promotional offers.
- Quote and negotiate prices with customer representatives, confirming reservations by letter and drawing up contracts; sign for the hotel and obtain customer signatures to close transactions.
- Coordinate and follow up with other hotel departments to ensure delivery of superior guest service post-closing.
- Compile and input market intelligence information into the Sales Information Management System as directed.
- Conduct site tours and represent the hotel at trade shows, promotional and business events, focusing on all markets, local and national.
- Maintain effective involvement with key community organizations.
- Achieve established room nights and revenue as outlined by agreed-upon goals.
- Perform any other reasonable duties as assigned by the supervisor or manager.
Qualifications
- Minimum three (3) years of sales experience in a similar role within the hospitality industry.
- Excellent verbal and written communication skills.
- Basic understanding of legal contract language.
- Proven team leader with a high level of energy and motivation, demonstrating the company’s values.
- Proficient understanding of computer systems such as Opera, Microsoft Word, Excel, and Outlook.
- Strong leader, skilled at managing and inspiring others to achieve their best.
Job Details
- Job Category: Sales & Marketing
- Job Type: Permanent
- Job Schedule: Full-Time
